Welcome to the Estella blog!

The Estella blog offers the latest in baby & children’s designer fashion, accessories, toys, and more! Stay up to date on your favorite luxury brands, brought to you straight from real children’s clothing designers & insiders. Plus, get exclusive deals & information on exclusive events in NYC, enjoy interviews with our favorite industry bloggers & tastemakers, and read up on the latest in pregnancy & parenthood. Oh, and did we mention we have a ton of DIY projects the whole family can enjoy? Check out our most recent articles below & head on over to Estella to shop our latest arrivals!

A Conversation with :

Jennifer of Babesta

By - POSTED Jun 30, 2015

A Conversation With: Jennifer of Babesta

Next up in our series of interviews with Estella retailers: Jennifer Cattaui of Babesta! Jennifer opened the NYC baby boutique’s first location in Tribeca when she was a new mom and totally unsatisfied with what was already out there for babies and kids. Replacing pastel colors, overly-sweet patterns,and ruffles & lace with bold designs, humorous graphics, and urban-inspired styles, Jennifer made it her goal to track down must-have, hard-to-find, rock-star-baby-approved duds that are still comfortable, practical, and machine-washable. As Jennifer writes of Babesta’s website: “Don’t be afraid to give your little one some personality. Some pizzazz. Poke fun at your own youth with your youth.”

Since then Babesta has expanded its locations, including the newly opened store in Manhattan’s Brookfield Place. We had the opportunity to ask Jennifer a few questions on everything from foolproof baby gifts to the best parts of NYC in the summer and her funniest parenting stories…

1. Babesta is full of stylish items for urban, trendsetting tots. Where do you discover these brands, and are there any new ones you’ve discovered recently that should be on our radar?

We discover them literally everywhere – some designers directly reach out to us and introduce themselves via email, some we spot at trade shows like Playtime NYC, some we find by word of mouth by our customers and still others we stumble upon on Instagram! Our buyer, Chandra, just had an incredibly adorable little boy, so she’s even more on the pulse of everything!! All of us keep our eyes open all the time for things that can inspire us and would be a great fit for the shop!

A Conversation With: Jennifer of Babesta

2. Best and worst parts of being your own boss?

I love being my own boss because when I’ve got ideas, I have no red tape or convincing to do: I can just go for it! It’s a total family affair, which makes it fun, as we are building this all together—me, my husband Aslan and two girls Amina and Camille. The worst part is the fact that it’s 24/7 and the job is literally never done. It’s hard to turn off!

3. In addition to your Tribeca location, you just opened another store in Battery Park City’s Brookfield Place. Are there any go-to spots (stores, restaurants, parks, etc.) we should check out if we’re in the ‘hood?

Yes! Let’s start with restaurants, YUM! We are mad about Hudson Eats! It’s a great spot to go with your family, as there is something to suit every palette – grilled cheese from Little Munster, sushi from Blue Ribbon, salads from Chopt and cupcakes from Sprinkles – just to name a few! And then there is Le District, the French food market, restaurant and more – delicious! And we cannot wait for our new neighbor, L’Atelier de Joel Robuchon. Really, eating, you can’t go wrong! And now shopping! Lululemon, Theory, Posman’s books, Cos Bar, Satya Jewelry we’re loving! And coming soon, Dry Bar next door (awesome!) and Scoop downstairs! There is tons to check out! The area around Brookfield is spectacular – right on the water, with the marina filled with beautiful boats, it’s great to just walk up the pathway that takes you all along the west side, or jog (solo with your iPod or with toddler in the new Bugaboo Runner!). The parks and large grassy stretches in the area are perfect picnic spots – bring your badminton, soccer ball or whatever outdoor fun you want. There are lots of parks – Teardrop Park and Pier 25 are two of my faves – great water features to cool things down. Favorite after park spot, Grand Banks along Pier 25 – it’s a boat that docks there for the summer and is perfect for a relaxing drink & nibble. Another great R&R spot if you need some quiet, grab a chaise lounge at the end of Pier 25 (after the mini golf, beach volley ball & soccer field) and chill while looking over the water! Late afternoon/early evening, it’s true magic!

A Conversation With: Jennifer of Babesta

4. When customers come in looking for a special newborn or baby gift, what do you recommend?

We try to figure out what sort of gift they’re thinking of giving: a cool new ensemble, a toy, some books or music, some stroller accessories or nursery art. But one thing’s for sure, we always suggest an Estella MetroCard Rattle! That’s an all-time fave! These days, the Lexi Pexi Birkin Bag teetherODB onesie, colorful bandana bibscool shadesBabyLit board books (Pride & Prejudice, The Jungle Book, Moby Dick) and our Onesie of the Month Club (a new cool onesie which arrives in the mail, available in 3 month, 6 month or 12 month subscriptions) are some fun must-haves! We’ve got some more exclusive products coming soon so stay tuned!

5. Mother/child matching – into it or no?

I like mother-child “sense of style” matching. Not so much into the multi-generational twinsy thing. But if mom has a cool sense of style and rocks a concert tee, jeans and lace up boots, no reason why baby can’t sport the same cool style!!

6. Favorite NYC summer activities to do with the kids?

We just did a staycation in the city and it was so fun! We stayed at the Gansevoort Hotel in the Meatpacking District for the weekend, as we needed to stay close to the new store since its so new but wanted to feel like we were getting away! Their rooftop pool and giant swan pool toy were a total hit and even though we had to run down to the shop once or twice it was like a real getaway! While there, we hit the Chelsea galleries and walked the High Line. Throughout the summer, I love finding out what’s new going on (generally on blogs and through social media) and making a plan to have a new adventure each weekend!

babesta-beat

7. What’s your funniest parenting memory/story?

We were cooking at my parents’ house for Thanksgiving. Cooking is not so much my thing, so my dad, husband and brother usually take over the duty (they are really good!). Well midway through, they discovered that the garlic was dried out and no good. Word traveled as we were trying to figure out who could quickly run to the store before it closed. My youngest (8) hopped up from the sofa and said “don’t worry, I brought garlic!” and sure enough she ran up to the bedroom, brought down her overnight bag and in it, to all of our surprise, was a new head of garlic she had brought “just in case” from our home! We could not believe it!

Thanks, Jennifer! Check out Babesta’s website here and don’t miss the Babesta Beat.

Images 12, 3, 4

0 Comment(s)
Tags , , , , , , ,
Category , , , , , , ,

Just In for Summer :

The Beach Bum Collection

By - POSTED Jun 23, 2015

Organic Baby Toys - Estella Octopus Rattle

Happy summer! We’re celebrating the start of the season with our new organic baby toys – the Beach Bum collection! Featuring starfish, octopus, seahorse, and mermaid rattles (there’s also a mermaid doll for older siblings), these toys are the perfect companions for summer newborns or water-loving babies. Hand-knit in Peru by local artisans, they’re all GOTS-certified organic and made from 100% soft Peruvian cotton. The bold colors, unique shapes, and charming sounds will engage babies’ senses and keep them happily entertained. And for those looking, these summer toys make easy yet unique baby shower or newborn gifts, especially when paired with the Electrik Kidz baby gown or one of our organic baby blankets. View the whole collection here!

Organic Baby Toys - Estella RattlesOrganic Baby Gowns - Electrik Kidz Mermaid

0 Comment(s)
Tags , , ,
Category , , ,

A Conversation with :

Penelope of Smoochie Baby

By - POSTED Jun 17, 2015

A Conversation with: Penelope, owner of Smoochie Baby

We are excited to be interviewing Penelope Stipanovich, the owner of one of our long-time retailers, Smoochie Baby in Williamsburg, Brooklyn! After originally opening the baby clothing boutique while living in Toronto, Penelope and her family moved back to NYC where she re-opened the store in her new Brooklyn neighborhood. Full of “big style for little smoochers,” Smoochie Baby’s a must for checking out what’s fresh in children’s fashion, picking up unique baby gifts, or discovering the latest new brands. We we’re lucky enough to ask Penelope a few questions about running her own business, can’t miss spots in Williamsburg, and favorite parts of motherhood…

1. Smoochie Baby is full of stylish duds for urban kids. Where do you discover these brands, & are there any new ones you’ve discovered recently that should be on our radar? I am always on the lookout for cool new brands. I visit trade shows, go to showrooms, and get daily submissions in my inbox. I also find new and noteworthy lines through blogs, Pinterest and Instagram. I’m a little obsessed.  Always looking…  Our newest lines are MimPi from Sweden, Billy Blush from the UK, Little Eleven Paris, and Miki Miette from L.A.

2. Best and worst parts of being your own boss? The best part is I have no one to answer to. The worst part is I have no one to answer to. In other words, I make all of my own decisions about the store but if I make a wrong decision (and I do all the time) I have no one else to blame.

3. When customers stop in looking for a special newborn or baby gift, what do you recommend? Our “go to” recommendation is our Smoochie Baby Brooklyn onesie, an Estella Metrocard rattle, Brooklyn 123 board book & a pair of baby sunglasses. Very Brooklyn!

4. Favorite Estella toy? The MetroCard rattle (naturally!)

Smoochie Baby Williamsburg

5. When you were a new mom, were there any must-haves (for you & baby!) that you always hand on hand? My organic sling from Dr. Sears. I was back at work right after having my son so I carried him in a sling everywhere.  I wore him around the house and all through the city, talking or singing to him the entire time.  I also loved the Boppy Pillow and an organic sleep sack.  I used it from the time we were done swaddling and he would associate being zipped up in it with sleep time, and go right to sleep. At the time, sleep sacks were not popular in the U.S. (he is 10 years old now) but they were everywhere in Europe. I like to think I played a part in bringing them here.

5. You’re store in located right in Williamsburg, Brooklyn – any favorite neighborhood spots (stores, restaurants, parks, etc.) that we should check out if we’re in the area? Not just because it is my husband’s but my hands down favorite restaurant is The Heyward on Wythe Avenue. They serve delicious “new southern” cuisine and the most incredible cocktails. I also love Mogador & Cafe Colette. The East River State Park (with the Manhattan skyline as its backdrop) is always fun for a stroll but especially so on Saturdays when Smorgasborg is going on. You can sample yummy food form a myriad of Brooklyn purveyors. My favorite stores in the neighborhood include Pearl, Shoe Market, A & G Merch and CatBird. I always love to stop in to Mast Brothers for a bar of their divine chocolate and for kids clothing Smoochie Baby of course!

An Interview with: Penelope of Smoochie Baby

6. What about NYC in general – any can’t-miss, baby & kid-friendly places or activities (especially now with the warmer weather!)? Pier 6 in Brooklyn Bridge Park has the best playground in New York City. Don’t just take my word for it, Time Out Kids said so as well for the last 2 years in a row. If you’re coming from Manhattan, ride the East River Ferry to get there and be sure to stop at Pier 1 on the way for a ride on the gorgeously restored Jane’s Carousel. In Manhattan I love the splash pad in Madison Square Park. We used to go there all the time when Max was little. For an old fashioned soda fountain experience head to Farmacy in Cobble Hill and sit at the counter. It’s awesome!

7. Finally, what’s one thing nobody told you about parenthood? That you will not sleep in again until your child is 16. But it’s okay because being a parent is the single most rewarding experience of your life!

Thanks, Penelope! Check out Smoochie Baby’s online store here.

0 Comment(s)
Tags , , , , ,
Category , , , , ,

A Conversation With :

Angela Tafoya of Refinery29

By - POSTED Jun 11, 2015

A Conversation with: Angela Tafoya of Refinery 29

Meet Angela Tafoya, one of Refinery29‘s San Francisco editors! In addition to working at one of the most popular fashion & lifestyle sites, Angela is expecting a baby girl later this year! We were lucky enough to ask the super chic mama-to-be about her pregnancy style, shopping for baby, and favorite spots in San Francisco. Enjoy…

1. Congrats on your pregnancy! What have you loved most/least about being pregnant thus far?

Thank you! There haven’t been too many things I’ve disliked about the experience — mainly the fact none of my clothes are fitting, and that can be a little rough. The best is definitely feeling her move around. It makes the experience so real and makes you feel so connected. I love it. It never gets old.

2. Any crazy cravings or major surprises?

Not so much cravings but aversions, yes! I used to love Asian food and now I can’t stomach the smell. I hope it goes away after she comes, because I need ramen back in my life.

3. Has your style changed since becoming pregnant? What are your top style “dos” for dressing the bump?

This is definitely something I am learning as I go. Before becoming pregnant, I wasn’t much of a body-con dress person, but when you’re pregnant they’re the best things ever. I love accentuating the bump. I also think wearing garments with waist definition help and are super flattering. I found it helpful to stock up on basics, like dresses and skirts from Storq — super necessary and cozy. Oh, and, a comfy pair of shoes are everything.

4. Have you started shopping for baby? Any favorite brands for baby girls you’ve come across?

Oh, definitely! She almost has a full wardrobe and not even going to lie — I wish some the pieces came in my size, ha! I love Mini Rodini, Micaela Greg, Bobo Choses, and Zara are all faves right now.

5. What would be your dream baby shower gift?

Oh, that’s tough! I may be a little selfish here and say a massage, I know after the baby comes I’m gonna need it.

6. Favorite Estella organic baby toys?

The little cookie and pretzel rattle are too cute. Is it weird they kind of make me hungry?

7. You live in San Francisco – are hidden restaurants/shops/museums/parks we should know about?

This really isn’t hidden but I love Emmy’s Spaghetti shack and it seems like such a family-friendly place, so I can’t wait to take her there when we’re ready to adventure out the house. Also, there are a few parks in my neighborhood (the Mission) that I have been scoping out!

A Conversation with: Angela Tafoya of Refinery 29

Thanks so much, Angela! Stay up to date on Angela’s Refinery29 stories here & follow along on Instagram and Twitter.

0 Comment(s)
Tags , ,
Category , ,

New for Summer :

Organic Security Baby Blankets

By - POSTED Jun 4, 2015

Organic Security Baby Blankets - Estella NYC

This season we are excited to launch our new security baby blankets! Hand-knit in Peru by local artisans who use 100% cotton, our baby loveys are super-soft, amusing, and the perfect size for little hands. What makes these security blankets even more unique is that they each feature a 3D element – shoe laces on the sneaker, stuffed wheels on the taxi, a tail that extends off the corner of the whale, and finger puppet holes on the elephant and bunnies. You’ll love watching baby’s face light up when the blankets’ magically come to life! As an added bonus, all our security blankets are also GOTS-certified organic; if baby might put it in his or her mouth, we want it to be safe. Bold, unique, and perfectly-sized, these baby soothers are as engaging as they are comforting – pair with one of our organic baby toys for a simple and unique baby gift! See them all here.

Organic Baby Blankets - Estella NYCBaby Blankets - Estella Organic Sneaker BlanketOrganic Baby Security Blankets - Estella

(Photography by Karilyn Sanders)

0 Comment(s)
Tags , ,
Category , ,

SIGNUP FOR THE ESTELLA NEWSLETTER

Enjoy $5 Off your First Order from www.Estella-nyc.com

Don't forget to     like us on Facebook :)