Welcome to the Estella blog!

The Estella blog offers the latest in baby & children’s designer fashion, accessories, toys, and more! Stay up to date on your favorite luxury brands, brought to you straight from real children’s clothing designers & insiders. Plus, get exclusive deals & information on exclusive events in NYC, enjoy interviews with our favorite industry bloggers & tastemakers, and read up on the latest in pregnancy & parenthood. Oh, and did we mention we have a ton of DIY projects the whole family can enjoy? Check out our most recent articles below & head on over to Estella to shop our latest arrivals!

Just in :

The Holiday 2015 Collection

By - POSTED Nov 16, 2015

Holiday Gifts For Baby - Naughty & Nice Soft Knit Dolls

Our holiday 2015 collection is now available! Featuring holiday-themed organic baby toys, soft knit dolls, and decorative nursery pillows, these toys make wonderful stocking stuffers and gifts for baby’s first holiday season. The gingerbread man rattle or candy cane decorative pillow are yummy ways for baby to get involved in family holiday traditions while the snowman rattle and naughty doll are as clever as they are original. Check out the whole selection of holiday toys here!

Christmas Baby Gifts - Estella Gnome Decorative PillowHoliday Baby Gifts - Estella Decorative Pie PillowChristmas Gifts for Babies - Estella Holiday Organic Baby Toys

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Giveaway :

Organic Baby Clothes & Toys

By - POSTED Nov 2, 2015

Giveaway: Organic Baby Toys & Clothes | Estella

How about a giveaway to start of this first Monday in November? We’ve partnered up with a bunch of baby toys, clothes, & accessories brands for an all-organic baby giveaway. Cozy onesies, baby blankets, practical household products, and lots more could all be yours (and just as you begin thinking about your holiday shopping!). Here’s what you could win (scroll all the way down to the bottom to enter):

1. Kate Quinn Organics - The Washington-based baby brand focuses on mixing classic, clean designs with nature-inspired prints and colors. Plus, the soft baby clothes are made from GOTS-certified organic cotton that is grown using sustainable farming practices, as well as environmentally low-impact dyes. Win: a gift set of your choice (like a set of three bodysuits or a receiving gown and baby blanket).

2. Estella - All our baby security blanket and rattles are made from 100% soft Peruvian cotton and are GOTS-certified organic. Win: your favorite organic security baby blanket and rattle.

3. Hazel Village - Handmade in a fair-labor factory in India from organic cotton and stuffed with an hypo-allergenic poly fill, these woodland creatures are ready to become your little one’s newest companion. Safe and soft enough for babies yet fun and engaging (with dress up costumes and accessories) for big kids, too. Win: a $50 store credit to Hazel Village.

4. Kira Kids - Mischievous yet charming clothing and accessories that feature bold graphic designs with everything from macaroons and unicorns to skulls and stars. These clothes encourage playfulness and a sense of adventure, and importantly are 100% organic cotton and made in the USA. Win: a $30 store credit to Kira Kids

5. Potato Feet - Designed to allow your little one’s feet to develop freely without any restrictions, these soft soled shoes feature a flexible elastic opening that prevents the shoe from falling off and lots of wiggle room to grow. Additionally, every pair of shoes is handmade in Los Angeles using recycled materials! Win: a $25 shop credit to Potato Feet.

6. Lollaland - These innovative, bold-colored baby & toddler cups are as functional as they are fun. Each cup is easy to clean & use, made in the USA, and safe for you child (BPA/BPS, PVS, and phthalate-free). Win: 1 Lollacup + 1 straw pack + 1 mealtime set (in the colors of your choice).

7. Modern Burlap - 100% organic, monochromatic swaddle blankets that are bold, graphic, and serve a variety of uses. They’re lightweight and breathable, get softer with each wash, and can double as a play rug, nursing or stroller cover, changing mat, and lots more! Win: a swaddle of your choice.

8. Babyganics - Babyganic’s mission is to create the bath and body products parents need to raise babies that can safely grown and thrive in the world. “When we say baby-safe we mean it.” Win: a complete Babyganics Baby-safe World Essentials Gift Set (which includes the Foaming Shampoo & Body Wash, Moisturizing Daily Lotion, Bubble Bath, Foaming Dish & Bottle Soap, Foaming Hand Sanitizer (Alcohol-Free), and Toy, Table, & Highchair Wipes).

Enter below. Giveaway ends November 13th at midnight EST. The winner will be notified by November 20th. Good luck!

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(By entering I agree to receive the latest and greatest updates from Estella and any of the participating brands.)

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New for Fall :

The Time-Traveler Collection

By - POSTED Sep 29, 2015

nursery-decor-baby-pillow-tv-estella-nycsoft-dolls-for-babies-caveman-doll-estella-nycNursery Decor: Estella Baby Pillowdecorative-baby-pillow-record-pillow

Now available for fall: the Time-Traveler Collection! Featuring new nursery decor, soft knit dolls, and organic baby toys, this collection honors the past with humorous designs, quirky shapes, and bold colors. Whether your a fan of the 50′s, 70′s, or even pre-historic times, there’s someone for you and baby to enjoy. From a classic rotary phone decorative pillow to a peace and love baby rattle or caveman doll, these styles add personality to baby’s room or toy collection. Which is your favorite? See all our new arrivals here!

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A Conversation with :

Aimee & Christina of Tiny Crane

By - POSTED Sep 14, 2015

A Conversation with: Aimee & Christina of Baby Boutique Tiny Crane

Los Angeles-based online boutique (and Estella retailerTiny Crane was founded by two former colleagues and now moms, Aimee and Christina. Knowing how difficult creating a baby registry can be, the two decided to create a store that offered all the items baby would need, all in one place. Tiny Crane’s selection includes clothes, accessories, toys, & nursery essentials that are all high-quality and safe yet still modern and beautiful in design. Parents will be sure to find items they can trust while also discovering new and unique brands at the same time. Read on to hear more about Aimee and Christina’s background, their favorite baby products at the moment, and funniest parenting stories…

1. Tiny Crane sells high quality and safe baby products that are also unique and beautifully designed. Where do you find these brands and are there any new ones you’ve discovered recently that should be on our radar?

Aimee: I had my first exposure to baby products when I was pregnant with my daughter Lucy. I have really supportive and wonderful friends that guided me through the vast world of baby products. They told me what worked for them and what I needed and did not need. Luckily my friends also have great style, so they were able to recommend clothing brands and accessories as well. As you start looking at baby products on your own you start to find parenting blogs and social media accounts of people that have a similar aesthetic or lifestyle as you. I find a lot of products through social media. And I love looking at smaller designers and handmade products on Etsy. A really great clothing brand that we love is LA based Ultra Violet Kids. I actually have one of the designer’s shirts from when she designed women’s apparel, so naturally I love the baby clothes she designs. Another line we are excited about is Rouxroo from Brooklyn, NY. They make really cool baby products in bold, bright colors. Everything is organic and they support socially responsible and ethical business practices.

Christina: All of my friends started having babies around the same time so there was definitely a dialogue among us about which products we just discovered, thought were cool, wondered if they were really necessary, etc. I had really bad insomnia during my pregnancy, and in the middle of the night I would read pregnancy forums and research strollers, car seats, clothes, toys, etc. It became a joke with my friends because eventually there was no baby product I hadn’t heard of. I found a lot of my favorite products via blogs and social media. It’s really incredible how many new brands I found on places like Instagram! I love Oli & Carol toys because they are made from a sustainable rubber, are non-toxic, super cute and they donate toys to children around the world who can’t afford them. I’m also a big fan of our wooden teethers from Maple Landmark. My daughter and I were in a parent and me Montessori class and I would go home and research every brand in the classroom, which is how I found a lot of great wooden toys. Maple Landmark is a small company in Middlebury, Vermont and the teethers are made from Vermont maple, have absolutely no finish and are really great for teething babies or as a grasping toy.

Tiny Crane Baby Boutique

2. Best and worst parts of being your own bosses?

Aimee: The best part is having the flexibility to spend time with my daughter. She is still small so I cherish every minute I have with her. The other great thing about being my own boss is having the ability to create a company as I envisioned it. It feels good to create a store that helps parents by making shopping for baby products easier and exposing parents to products from smaller designers that they might not have discovered otherwise.

The worst part is being a full time mom while running a business. It is sometimes difficult to manage my time and I end up working late nights and not having much personal time for myself. But I do not mind it since my time is devoted to two things that I have always wanted….a family and my own business.

Christina: I agree with what Aimee said. My daughter is 2, and I don’t want her to think I am constantly glued to my phone or computer. We both go stir crazy if we are cooped up inside all day so we tend to wake up and get out of the house even if just for an hour. That leaves early morning or late night to work, and I go to sleep fairly early so I work in the mornings while Aimee works at night (usually). The best part is having the freedom to spend time with my daughter and help create a site that we both wish had existed when we were pregnant.

3. For customers looking for that perfectly unique baby gift, what would you recommend?

Aimee: We definitely recommend the adorable rattles from Estella! The Organic Baseball or Football rattles are great gifts for baby boys. And every baby should have a Pretzel rattle. The Pretzel is not only cute, it is also great for grasping by tiny hands.

Christina: When I buy a baby gift I also like to include something like a Petit Bateau onesie. The light pink or blue stripes are classic, high quality and can be passed down. They feel special, though maybe not something every parent thinks to buy for themselves.

Tiny Crane Baby Boutique

4. What are/were your new mom & baby must-haves that you always had on hand?

Aimee: As a new mom I loved My Brest Friend nursing pillow. I could not feed Lucy without it. It made both of us more comfortable. Lucy’s Wubbanub was a lifesaver. She loved it. It soothed her and it was also easy for her to grasp herself. When she was learning to control her arms, it was fun to see her grab the Wubbanub and put it in her mouth herself. It was a huge achievement and we were so excited when she did it!

Christina: I had the Nuna Leaf baby seat and my daughter loved it. It kept my daughter occupied while I showered or prepared meals AND it’s designed so that it is not an assault on the eyes. There are a lot of products out there that aren’t beautiful, but babies love them and so we try to incorporate them into our homes as best we can, but this happens to be well-designed and it works. I also loved my Summer Infant Touchscreen Digital baby monitor. Sometimes my husband and I found ourselves watching Louise sleep instead of TV. I’m excited about the Babymoov 0% Emission monitor that we are carrying. I will get that for my next baby. Also, Comotomo bottles. Those were my daughter’s favorite and they allowed me to have someone else feed her which was a sanity saver. They are very breast-like!

Tiny Crane Baby Boutique Gift Registry

5. Besides the obvious stuff, are there any toys, products, gear, etc. that all expecting parents should put on their registries?

Aimee: I would definitely recommend a play gym. Babies can lay on them and play independently. I also recommend toys with different textures and rings or tags on them. And for clothing, when you have a newborn you want your baby to be comfortable so you should stock up on cute basics. Kimono style onesies are the easiest to put on newborn babies.

Christina: I second what Aimee said about clothing. The Under the Nile basics are perfect for newborns. The rolled waist pants are nice because they are comfortable, loose and made from organic cotton. Hansel from Basel socks are the cutest socks you can put on a baby’s foot. I love all of the designs. I believe that expecting parents should put items they love on a registry. Go ahead and add that outfit that you may not buy on your own, or the blanket that you know will make you happy each time you wrap up your baby. If it brings you joy AND you will use it, then it’s worth registering for. Fortunately, at Tiny Crane, all of the items we carry are useful and/or necessary. I registered for many items that I never used, because there are products that claim to revolutionize things that don’t need to be revolutionized. Most often those products are used once or twice and then left to collect dust. Rather than invent new baby products, I’d like designers to update and modernize the products we can’t live without. Let’s make them look as good as they are functional.

Tiny Crane Online Baby Boutique - Interview with the Founders

6. You’re both based in Los Angeles – are there any can’t miss baby/kid-friendly spots (restaurants, stores, parks) we should check out if we ever find ourselves on the West Coast?

Christina: There are so many baby/kid-friendly spots in LA and Southern California in general. Plus, the weather!

Kidspace Children’s Museum in Pasadena is great for children of all ages. For babies from birth-age 3, there is the Early Childhood Learning Center. It is an interactive play-space with soft toys, tunnels, a climbing area and more. They also have music and story time every day.

Every Monday and Friday at 2 PM there is story time in the Korean Galleries at LACMA and after they head over to the Boone Children’s Gallery and spend some time drawing, painting or making whatever project is on hand that day. It is one of my favorite activities to do with Louise in LA. A bonus is the kids can explore the sculpture garden, run in the grass and ogle the wooly mammoth at the adjacent Tar Pits.

The Huntington Library is a beautiful place to explore and there is a children’s garden designed around the elements (fire, water, air and earth). If your baby is not yet toddler age or older, the Huntington is a perfect place to stroll and enjoy the gardens and art collection.

Another great thing about Southern California is the hiking and the beaches. You can strap your baby in the carrier and hike all over LA. I like Solstice Canyon in Malibu and Griffith Park in Hollywood (which also has a carousel). Pack a picnic for Malibu, and stop at The Trails Cafe in Griffith Park for an avocado sandwich.

Mother’s Beach in Long Beach has a playground, a protected swimming area and lifeguards plus picnic facilities and a grassy area. It’s a nice, relaxing beach where you can dip your baby’s toes in the water and you don’t have to worry they’ll be taken out by a giant wave.

Grand Park is in downtown LA and has a splash pad for hot days. Downtown has changed so much in the past few years and the park is a great place to stop and relax while exploring what the area has to offer.

Interview with Tiny Crane Baby Boutique

7. What’s your funniest parenting memory?

Aimee: Trying to breast feed my baby in public for the first time and having breast milk spray everywhere…on me, on my baby, on my blouse…I am much better at it now and can do it like a pro.

Christina: This question makes me realize I need to write more things down! Recently my daughter has been renaming objects. She started calling tooth-paste, “flavor,” and a nail file, “a scratch.” A few weeks ago she was asking for flavor and it turned into a full-blown meltdown because at the time we had no idea what she meant. There’s never a dull moment with a toddler.

8. Finally, what’s one thing nobody told you about parenthood?

Aimee: I did not know that becoming a mother would bring me closer to my own parents. I have gained a deeper understanding of what they went through while raising me. Growing up you know that your parents love you, but you don’t realize how much they love you until you have a child of your own. I talk to my parents all the time now and I love seeing how happy their granddaughter makes them.

Christina: Nobody told me about the guilt I would feel as a parent. I have finally (mostly) silenced that inner guilt, but for a good 2 years I experienced it if I took time for myself or went away overnight with my husband or girlfriends. On the other hand, nobody told me about how intensely I would miss my daughter the second I did take that time for myself! Sometimes I would get tears in my eyes after a few hours—it felt like a part of me was missing. The good thing is I have learned from experience that the best parent is one who takes care of themselves, and that’s another thing I had to learn on my own.

Thank you, Aimee and Christina!

(Images via Tiny Crane’s website & Instagram)

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Giveaway :

End of Summer Baby Giveaway!

By - POSTED Aug 31, 2015

Baby Clothes Giveaway - Estella NYC

As the end of summer approaches, we thought we would celebrate with a baby giveaway! We got a bunch of like-minded brands involved and are giving away the following baby gifts to one lucky winner. For any new parents or family members/friends who are celebrating the arrival of a loved-one’s newest addition, here’s what you could win (scroll down to enter):

1. Hugo Loves Tiki - Unisex and organic cotton graphic clothes for little ones that are inspired by international travel and foreign languages. Très chic! Win: a $25 Hugo Loves Tiki store credit.

2. KidWild Collective - 100% organic, sustainable, and eco-friendly baby bedding, sleep sacks, and baby blankets for design-savvy parents. KidWild’s minimalist, Scandinavian-inspired products are available in soft, elegant colors and designs (intended to be mixed and matched!) that will seamlessly integrate into your home, creating a one-of-a-kind space that is both unique and safe. Win: a $50 KidWild Collective store credit.

3. Coral + Cloud - Coral + Cloud’s bold, hand-made and painted wooded bead necklaces and mobiles are a fun way to add color to baby’s nursery or a toddler’s outfit. Win: a $20 Coral + Cloud store credit. 

4. Little Urban Apparel - Designed and produced in Southern California, these urban-inspired duds are as soft and comfortable as they are stylish and modern. Win: a $30 Little Urban Apparel store credit.

5. Little Adi + Co. - Modern, laid-back, and comfortable pieces for stylish newborns – 6 year olds, all made in the USA. Win: a $30 Little Adi + Co store credit.

6. Little Auggie - This baby and child lifestyle brand includes everything from baby bedding and decor to pajamas and baby basics, all available in soft colors and fun prints like robots, animals, and sweet hearts. Win: a Little Auggie baby layette set.

7. Snuggly Ugly - One-of-a-kind, hand-made soft dolls, pillows, and nursery decor that are full of character and make wonderful companions for little ones and their rooms. Win: a $45 Snuggly Ugly store credit.

8. Lotus Springs - Babies immediately fall in love with these ultra-plush blankets and continue to lean on them as they grow up, while parents will appreciate their machine wash-ability and the brand’s eco-conscious practices. Win: a Lotus Springs two-toned plush baby blanket (in the color of your choice).

9. Common Folk - Hand-made, minimalist dolls created to be the perfect cozy friend for little individuals. Win: a Common Folk baby bear in the color of your choice.

10. Estella – That’s us! Win: an Estella baby rattle & security blanket of your choice.

Enter below! Giveaway ends September 11th, the winner will be notified by September 23rd. Good luck!

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(By entering I agree to receive the latest and greatest updates from Estella and any of the participating brands.)

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