Estella Picks :

Road Tape!

We found this idea on Pinterest and wanted to share it with you: Road Tape! This removable tape sticks to anything, so that you can recreate a race track anywhere, anytime. Every little boy we know would love to play with this, don’t you think?

On a more somber note, our hearts are with the families of Moore, Oklahoma today. Cool Mom Tech has a number of quick and simple ways you can help out, and Oklahoma’s NewsOK.com has a list of local non-profits accepting donations as well.

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ESTELLA ORGANIC COTTON COLLECTION :

SPRING SUMMER 2013

We wanted to share with you these new beautiful pictures of our Spring/Summer 2013 Collection, shot by the wonderful Shaynah of Pirates and Peonies. Featuring past favorites in updated, elegant colors and a summerweight organic cotton, these sophisticated basics pair beautifully with each other and everything else in your child’s closet. Most importantly, they are comfortable, versatile, and practical, meaning your little ones are sure to reach for these pieces all summer long. Visit our site to shop the entire Estella Organic Cotton Collection.

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HAPPY WEEKEND! ESTELLA’S WEEKLY ROUNDUP

Wishing you all a wonderful spring weekend! Here are a few links from around the web that have caught our eye this week:

If you are still deciding on how to spend your Memorial Day weekend, Red Tricycle has three last minute road trip ideas for those of you on the East Coast.

Jammies in a Jar.

What kid wouldn’t love playing on one of these 26 Epic Indoor/Outdoor slides?

How adorable and chic are these apron sets, made specifically for your future chef by Brooklyn-based designer Odette Williams?

P.S. All our Mini Rodini and Muny items are 20% off through the end of May!

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Spotted at Barneys New York :

Estella Hand-Knit Rattles

We are thrilled and incredibly humbled to announce that our line of hand-knit rattles is now available at Barneys New York’s flagship store on Madison Avenue. If you happen to stop by and see one of our taxis, purses, footballs, or metrocards, be sure to snap a picture and tweet it to us! To those of you in Chicago, our rattles are on their way to your flagship location as well, and for everyone else, they will soon be available to purchase online at Barneys.com. Thank you to Indra for surprising us this morning with the above picture, and to the talented Shaynah of Pirates and Peonies and her beautiful baby boy Wrennyn, whose modeling our Estella Spring Summer 2013 Collection and hand-knit taxi rattle!

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Estella Gift Sets

After receiving many requests to do so, we are excited to now offer customized gift sets! We understand that finding the perfect gift for a close friend or family member’s newest addition can sometimes be a daunting task, so we’ve put together a few ideas to help you out. We worked hard to create gift sets that will not only stand out, but will match the personality of the baby and his or her family as well. From our Traditional Newborn Gift Set to the Future Fashionista and Tough Guy options, there’s something for everyone, whether you want to make a statement or stick with the (ultra comfy) basics. Just like with the pieces we offer on the rest of our site, we select baby clothing, toys and accessories made by small designers who care more about their craft than the bottom line.  Not only does this add character to our outfits, but it means that they are made from the finest fabrics and materials and have been designed with baby in mind

We are proud of these unique newborn sets and can’t wait to hear what you think. You can check out the collection here. And stay tuned, because more are coming!

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Introducing…the Estella Rewards Program!

We are thrilled to announce our new Estella Rewards Program! Now you can enjoy more of the wonderful brands we offer for less. Every time you shop with us, review our products, refer us to your friends, or share our items on Facebook, you will earn Estella Points that can be used towards future purchases on our site. The best part is that when you open an account, you automatically receive 1000 points that you can use towards your first purchase! Head on over to our site to learn more and sign up. Happy shopping!

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Spring has Sprung!

A few favorites for that special new someone in your life: 2, 4, 5, 7: Vullie Teethers $18.50-$22. 1, 3, 6, 8: Estella Organic Baby Onepieces, $34

In New York City, when the weather gets warmer, the strangest and most beautiful thing happens.  Out of nowhere, it seems, scores of new mothers hit the streets with their adorable new babies.  And out of nowhere, it appears as if the whole city is full of beautiful new babies!  We all know it’s not easy to bring a new baby outside when it’s freezing cold.  As my pediatrician cleverly reminded me when I had my first baby in late Fall, “Try not to go outside too much in the first few weeks.  Remember, for baby, being in the world is OUTSIDE.”  Well, with warm weather brings beautiful new lives.  And you can add that to my long list of reasons of why I love Spring! Here are a few of my favorite things for that new baby in your life.  Something to wear and something to chew, add milk and a diaper and you’re all set.

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Mini Rodini Spring 2013 at Estella!

Mini Rodini Rope Dress, $65. Ahoy, Matie!

Mini Rodini Budgie Dress, $65. Can you feel the island breeze?!

Mini Rodini Organic Baby Palm Romper, $63. Skip the milk, I’ll take a virgin Colada!

Mini Rodini Organic Jaguar Body, $47. Grrr, let’s play!

Mini Rodini Baby Body with Heart Tulle, $63. Tull love!

Thrilled to announce that mini Rodini has landed at Estella for Spring/Summer 2013 and beyond.  Full of bold, brightly-colored prints, Mini Rodini allows kids to be kids with comfortable clothes that have loads of personality.  The collection is full of good humor and great graphics, and many pieces are made from 100% GOTS certified organic cotton.  Explore Mini Rodini’s 2013 tropical world and you’ll discover lazy palm trees, happy parrots, fantastic flamingos, and of course, some gorgeous happy hearts to top it all off.  Enjoy!

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Fresh From Australia :

Munster Kids Spring/Summer 2013

Australian children’s line Munster Kids awakens the flavor of street culture with their contemporary graphic printed collection. The Spring Summer 2013 collection features vibrant t-shirts and bold harem pants with everything from spooky beetle prints & spray-painted hearts to hand drawn white tigers. Influenced by the likes of street geniuses, Curtis Kulig and Banksy, each one of a kind piece comes to life with a splash of industrial style. Munster celebrates the idea of converting street art into instant classic must haves in your baby or toddler’s closet. All Munster kids clothing is made in Vietnam with a portion of the proceeds donated to help support Vietnamese and Cambodian orphanages. See the Collection here!

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Estella New Beginnings :

75% Off (Closing Down Sale)

Get 75% off on Estella-NYC.com and also enjoy Free Shipping in the US.

Over 10 years ago, while eight months pregnant, my husband and I opened our Greenwich Village boutique, Estella. Since then, my family has grown (3 kids in total) and my business has blossomed. Estella has gone from a tiny shop on Sixth Avenue that carried unique brands from all over the world to a kids’ label that designs, manufactures and sells organic cotton basics, bamboo layette, knit rattles & more to over 20 stores nationwide.

Though bittersweet, it is time for us to close the Boutique and focus on eCommerce and our growing Estella brand.

Over the years, I have grown so fond of many of you and watched your children grow up. Together, we have shared fashion tips, first birthdays, pre-school applications, parenting stories, restaurant recommendations, vacation ideas and much more. I cannot thank you enough for your patronage and friendship and excitedly invite you to join me in my next chapter.Estella will continue to bring you Album di Famiglia, Bon Bon, Bobo Choses and many more brands through our website, www.estella-nyc.com. Moreover, I am working on expanding our Estella collection to add print dresses, corduroy and much more. As I go through this new venture, I would love your input and invite you to email me, leave comments on our blog & Facebook page and to tweet me. I value your artistic and practical input into our designs, website and branding.

To help lighten our load, we are taking up to 75% off almost everything and will give you an additional 5% off if you join our email list and our future endeavor.

Thank you for ten wonderful years, I look forward to new adventures together.Warmest wishes, Jean Polsky Founder – Estella

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