Welcome to the Estella blog!

The Estella blog offers the latest in baby & children’s designer fashion, accessories, toys, and more! Stay up to date on your favorite luxury brands, brought to you straight from real children’s clothing designers & insiders. Plus, get exclusive deals & information on exclusive events in NYC, enjoy interviews with our favorite industry bloggers & tastemakers, and read up on the latest in pregnancy & parenthood. Oh, and did we mention we have a ton of DIY projects the whole family can enjoy? Check out our most recent articles below & head on over to Estella to shop our latest arrivals!

Estella Picks :

Bobo Choses Coats

By - POSTED Oct 1, 2014

Bobo Choses AW14 - Faux Fur Short JacketBobo Choses AW14 - Anorak CoatBobo Choses AW14 - Anorak CoatBobo Choses AW14 - Faux Fur Short Jacket

We still have a few Bobo Choses AW14 jackets & coats for kids in stock! The Bobo Choses Anorak Coat features an extra-large hood and will be a warm and cozy option for fall & winter, while the chic Faux Fur Short Jacket makes quite the fashion statement. Don’t miss out!

P.S. We’ve also got lots of baby winter jackets, coats & snowsuits by Moncler & Album di Famiglia!

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Giveaway :

Mainio Clothing AW14

By - POSTED Sep 29, 2014

Mainio Clothing AW14 - Toddler Girls ClothesMainio Clothes - Organic Boys ClothingMainio Clothing AW14 - Toddler ClothesMainio Clothing AW14 - Organic Toddler ClothesMainio Clothing AW14 - Toddler Hoodie SweatshirtMainio Clothing AW14 - CapeMainio AW14 - Cape

Finnish baby and children’s clothing brand Mainio‘s cool prints & color combinations return in its fall/winter 2014 collection and the results are cute, quirky, and stylish. Each collection features bold black-and-white graphics, but this season the line has also incorporated greens, yellows, and blues into the mix. Founded in 2013, the Finnish brand creates 100% organic cotton basics for babies and kids that are practical enough for everyday wear but still fun and unique – cool graphic t-shirts for toddlers, baby one-pieces and rompers, and easy-to-wear leggings. It’s all practical and fashion-forward yet still original and kid-friendly. Plus, in addition to using top quality GOTS-certified organic cotton, Mainio produces all of its clothes in strictly controlled facilities in India where the workers’ health and security are a top priority. The brand even donates a portion of all sales to their community, improving general well-fare, education and health care.

In addition to its new collection of bedding and dresses for women, Mainio has also launched an English website & is now offering international shipping! To celebrate, we have partnered with Mainio to give away one of the line’s most popular items from the fall collection: the brand’s cape, available in one size that fits 2 years and up, and featuring a bold eagle print on the front, graphic black and white back, and cozy hood (you can see this item in the last two pictures above). Made from a thick and cozy organic cotton, this top is the perfect layer for fall – fun, edgy, unique, and comfortable.

Enter to win below – one winner will be selected Monday, October 13th!
a Rafflecopter giveaway

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Happy Weekend :

Estella’s Weekly Roundup

By - POSTED Sep 26, 2014

Toddler Girls - Pink Coat

David Brooks on college’s role in becoming a real person.

Emma Watson’s UN speech on gender equality is moving & worth watching.

The best books on pregnancy, motherhood, and raising kids.

Help The Honest Company raise awareness for childhood cancers.

Too many toys and not enough space? Here are some cute storage ideas.

10 travel Instagram feeds to follow (+ 16 photographers).

To bookmark for Halloween: DIY Monster S’mores.

New graphic t-shirts for toddlers from Prefresh have arrived!

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Just in :

Beau LOves AW14

By - POSTED Sep 25, 2014

Beau Loves AW14 - Boys Hoodie SweatshirtBeau Loves AW14 - Baby Romper Bows and Arrows PrintBeau Loves AW14 - Baby Romper CrossesBeau Loves AW14 - Spiked Superhero HoodieBeau Loves - AW14 - Toddler Boys Sweater Mask

Estella is excited to be welcoming UK brand Beau LOves into the family for fall 2014! Inspired by her boy Beau, Faye Wilde used her background in fashion to found the children’s label in 2010. The British brand is loved for its quirky & bold prints and easy-to-wear cotton toddler & baby clothes; the pieces are practical and comfortable but with a modern and creative twist that separates them from other brands on the market. Plus, the brand designs and manufactures its entire collection (with LOve) in London, and always has beautiful campaign images (photographed by the talented Flannery O’Kafka).

For fall/winter 2014, the collection features bold bows + arrows & crosses prints, as well as the line’s signature mask graphic in a soft green, elegant grey, and bold blue. We’re offering cozy one-piece rompers that are made from a thick cotton to keep baby warm all winter, comfortable harem-style pants that are the perfect alternative , sweatshirts with spiked hoods, and even a cool harlequin printed bed set. Most of the styles are gender neutral and meant to be mixed and matched, so you know that they can and will be worn over and over again. Comfortable, cool, sophisticated, and full of personality, Beau LOves is the perfect option for adventure-loving little ones – head on over to Estella to shop our entire Beau LOves AW14 collection!

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A Conversation With :

Photographer Luciana Golcman

By - POSTED Sep 23, 2014

Baby Toys - Estella Soft Baby Rattles School Bus

After our photo shoot a few weeks ago for our new collection of baby toys, we had the chance to chat with our photographer, Luciana Golcman. Read more below on her background in photography, tips for shooting pictures of little ones, & favorite places in NYC to view art!

1. Tell us a little bit about your background & what drew you to family, children, & newborn photography.

I’ve always been the one with the camera in my hands. Not only on trips or events, but even when there were no digital cameras I was already making “film selfies” with my friends on our nights in! When a stranger would ask me to take their photo I’d put so much effort into framing it well, having the subject well lit, and so on. I guess it’s just something within me. As for why I chose to photograph what I do, I absolutely LOVE children and the innocence in their eyes. Grownups can be shallow, mean, fake, but kids just can’t! They are themselves 100% of the time. And that’s what I love about it. So I started with kids and from then I branched to newborns, because, come on. Who doesn’t love a baby? Then my clients ended up asking me to photograph the whole family and their bumps. So this way I ended up filling all those gaps in motherhood and photographing bumps to families.

Baby Toys - Estella Knit Rattles

2. Did you go to school for photography?

I actually went to school for “Social Communications,” which is just a fancy name for advertising. In Brazil it’s very different and you don’t have a major and a minor. You simply have a career – so mine was advertising. In school I had many photography classes but definitely not enough, so after I moved to NYC (about 8 years ago) I started taking classes at ICP (International Center of Photography). I never did a full term program but I’ve taken about a dozen Continuing Education Classes both as a student and as a Teaching Assistant. And I don’t plan to ever stop learning.

3. How would you describe your shooting style?

What I look for when I’m shooting is to reveal a person’s soul through an image. I don’t like posing it’s fake. I love natural. When I have a session with kids, for example, I have them have a fun playdate with me and their family, and I stay “backstage” waiting for the wow moments. And as we’ve all heard before, “The eyes are the windows to the soul, ” so I’m insanely intrigued with the eye and how they sparkle when we’re happy. Or how it shines when it’s teary. It’s all connected.

Baby Toys - Estella Knit Airplane Baby Rattle

4. ISO, shutter speed, aperture – help! How can a beginner get the most out of a point-and-shoot or DRSL camera?

ISO, shutter speed and aperture are the exposure triangle. When you change one you have to compensate with the other(s). It’s like a seesaw. If the one side is heavier than the other, it’s going to tilt. So all you have to do is balance it out.

My advice for those wanting to learn how to shoot manually is to try to understand one by one first. Start with the “aperture priority” mode. See what happens when you drastically change the aperture. Then move to the shutter priority mode. And finally join them together to add the ISO factor.

Soft Knit Baby Rattles - School Bus Rattle

5. Are there optimal places or times of day to shoot? Any tips on how to get the best lighting?

All photographers talk about the “golden hour,” which is that short time right before sunset or right after sunrise. At this time the light is much softer and the shadows are not as hard. So it definitely looks much more flattering on your subject. Midday light is the harshest one, but there are always ways to work around it. After all, the best time to shoot is always NOW.

6. What are your top three tips for taking pictures of babies & young toddlers?

Patience, patience, patience. LOL.

Baby Clothes Estella NYC

7. Any particularly memorable moments or laugh-out-loud stories from your shoots with little ones?

Every shoot is has a memorable moment. I laugh so much every time. I’m not sure who is having more fun: the kids or myself!

8. When it comes to kids, attention spans can wane quickly – do you have a tips for keeping them engaged or tricks to get real smiles out of them when they’re not in the mood?

When they are really not feeling it, the worst thing you can do is force them. They are supposed to have fun, not be a perfect professional model. That’s why I always ask the parents to pack water, juices, snacks, and toys. If they are not feeling it we have a break, play, rest, and wait for them to feel better. The one thing that never fails, though, are bubbles. They just love them!

Baby Toys - Knit Rattles Estella NYC

9. You live in New York – do you have any favorite spots to take pictures?

My “public” studio, definitely (and by that I mean Central Park). It’s amazing how many different backgrounds you can get in Central Park! And because I usually blur the background to focus on the eyes, all I look for are backlit trees or anything else that would look beautiful blurred.

10. How about favorite places to view art in the city?

That’s a very difficult question. NYC is a Mecca of art. I love visiting the small galleries in Chelsea and Soho. And I’m extremely bummed that “Yellow Korner” (a great affordable photography shop) closed last year. New Yorkers deserve more places like Yellow Korner!

Baby Toys - Knit Baby Rattles School Bus Ambulence

11. Your talent speaks for itself through your photos. Is there anything you don’t do well that you wish you could?

Thank you very much :) We are always our worse critics. Every day I think to myself “I don’t do anything well! I still have so much to learn!” But if I should pick one thing I would say I can always learn more about light. Photography is all about painting with light, and the more you learn the more you see that it can change the way you look at the world.

Baby Toys - Car Rattle Estella

Thanks, Luciana!

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