|Get 75% off on Estella-NYC.com and also enjoy Free Shipping in the US.|
|Over 10 years ago, while eight months pregnant, my husband and I opened our Greenwich Village boutique, Estella. Since then, my family has grown (3 kids in total) and my business has blossomed. Estella has gone from a tiny shop on Sixth Avenue that carried unique brands from all over the world to a kids’ label that designs, manufactures and sells organic cotton basics, bamboo layette, knit rattles & more to over 20 stores nationwide.|
|Though bittersweet, it is time for us to close the Boutique and focus on eCommerce and our growing Estella brand.|
|Over the years, I have grown so fond of many of you and watched your children grow up. Together, we have shared fashion tips, first birthdays, pre-school applications, parenting stories, restaurant recommendations, vacation ideas and much more. I cannot thank you enough for your patronage and friendship and excitedly invite you to join me in my next chapter.Estella will continue to bring you Album di Famiglia, Bon Bon, Bobo Choses and many more brands through our website, www.estella-nyc.com. Moreover, I am working on expanding our Estella collection to add print dresses, corduroy and much more. As I go through this new venture, I would love your input and invite you to email me, leave comments on our blog & Facebook page and to tweet me. I value your artistic and practical input into our designs, website and branding.|
|To help lighten our load, we are taking up to 75% off almost everything and will give you an additional 5% off if you join our email list and our future endeavor.|
|Thank you for ten wonderful years, I look forward to new adventures together.Warmest wishes,
Founder – Estella
In this past Aprils issue of Vogue, I, like many other parents was a bit taken back while reading the article Weight Watcher which documented Dara-Lynn Weiss’s struggle with helping her seven year old overweight daughter Bea slim down and get healthy. It seemed everyone, not only parents, had something to say about Weiss’s decision to not only put her seven year old on a diet, but document it in the pages of the most notorious fashion magazine in the world. For the most part Dara-Lynn kept quiet, not responding to the constant criticism she received from the press, until this week when her memoir The Heavy: A Mother, A Daughter, A Diet, was released. In the book, Weiss defends her decision to help Bea, who at the age of six years old and ninety three pounds was diagnosed as clinically obese, get healthy and reduce her BMI. Weiss also mentions in the article how upsetting as a parent it was for her when her daughter would come to her at such a young age with insecurities about her weight. I feel like this brings up a lot of tough questions we as parents face. What is the best way to talk to your kids about eating healthy and remaining active? Over the past few years especially we have all heard so many heartbreaking stories about kids and teens being bullied for so many different things, one of them being over weight. How do you feel about putting your child on a diet? We would love to hear your thoughts!
We live in a world today where so much is run by technology. While inventions like the Leapfrog and apps like Kids Learn to Read have become essential in helping our children become advanced readers, I am still a big believer in the bedtime story. To me, reading a story to my kids before bed is the perfect way to help them unwind after a long day. Kids of all ages have a great time getting lost in the fantasy world created by Maurice Sendak in his beloved bed time story, Where The Wild Things Are. Can you believe Margaret Wise Brown’s Goodnight Moon was first published over fifty years ago! Since then author and publisher Adam Gable has gone on to create a collection called Our World of Books, which mirrors Goodnight Moon teaching your child the history of cities around the country in an exciting way, while lulling them to sleep at the same time. Mo Willems does a fantastic job of creating stories the whole family can enjoy. Every time I read Don’t Let the Pigeon Drive the Bus, I can’t help but laugh right along with my kids! I feel like once kids reach a certain age, no matter what their interests are the idea of reading “chapter books”, becomes thrilling. The Mouse and the Motorcycle by Beverly Cleary, is the perfect way to help your child get their feet wet in the exciting world of chapter books. Some of my favorite childhood memories involve reading, and I think it’s important to keep these classic books alive. As a parent, I make an effort to expose my kids the indescribable feeling of getting lost in a great book.
January and February can be some of the most brutal months when it comes to weather, especially where I live in New York City. Just a simple walk to the bus stop in the morning can feel like a trip to the North Pole! Luckily some of my favorite brands seem to have a similar view on winter weather, and have made some fantastic outerwear to keep my kids warm happy and comfortable throughout the season. Appaman is always my go to for great jackets. All of their outerwear is functional, chic and most importantly warm! Whether your looking for a hooded puffy coat for your little boy or faux fur lined peacoat for your little fashionista, Appaman always has the best jackets that your child will want to wear everywhere from school to an afternoon of sledding. Moncler also makes a great winter jacket. Known as one of the most luxurious brands in outerwear, your child is bound to be the coolest kid on the playground in this fur collared coat. All of their apparel is also machine washable, which is a dream for parents! For a winter night out on the town, your son will look dapper in a classic Waxed Barbour Jacket, and your daughter will look darling in her Burberry Wool Duffle Coat. What are some of your kids favorite winter jackets? Let us know and try to stay warm!
Winter is a season filled with so many exciting events for kids, the holidays, sledding, and the prospect that any school day could turn into a snow day. However there is one aspect of this time of year every parent dreads, and that is the possibility of their kids catching the flu! This year in particular has been called one of the worst flu seasons in history, targeting children and the elderly as its main victims. I make it a point to give my kids flu shots every year, and have been lucky enough to keep them healthy during this flu season. The American Academy of Pediatrics recommends that all children ages six months and older receive an annual influenza vaccine. The AAP states that children who have certain chronic medical conditions such as asthma, diabetes, immunosuppression, or neurologic disorders have an even high risk of flu like complications, and should definitely be vaccinated. However, some parents are against giving their kids flu shots and prefer to rely on more holistic remedies such as vitamin D supplements to help their families fight the flu. With so much controversy surrounded around this flu season we want to know, do you like flu shots for your kids?