Last Friday, there was an article in the Wall Street Journal on the increase in minimalist fashion for kids. Designer baby & toddler clothing brands like Neige, Makie, Album di Famiglia, and Vince were all cited as examples of lines who offer more elegant and sophisticated pieces that stand in stark contrast to the graphic t-shirts, light-up sneakers, and sequin girls’ tutus that kids know and love. The pieces are still sweet and playful (think empire waist girls’ dresses or liberty prints), but more understated and chic. The author writes:
“American parents are increasingly taking a page from their European counterparts and outfitting their kids in more tasteful fare. Think pared-down cotton dresses for girls and engineer-stripe pants and logo-free T-shirts for boys.
“There’s a growing trend toward minimalism, toward something that’s a little more timeless, a little more quality,” said Adrienne Sugden, the designer and owner of Neige, a California-based company that designs children’s clothes that are classic with clean lines… [Sugden] began to entertain the idea of starting her own children’s line and noticed that the kids’ department was in need of a refresh. She saw the category as either overly decorated or far too traditional and conservative. Her wares have a sense of playfulness—”not scaled-down adult clothes,” in her words—and a refreshing sense of simplicity.”
Reading the comments & tweets in response to the article was fascinating. On one hand, kids may resist these neutral basics in favor of logo-filled t-shirts for boys or elaborate dress-up costumes for girls. And then there is the cost factor. But there is also an argument to made for purchasing high-quality pieces that are ethically produced and will be passed down for years (as opposed to their disposable, polluting counterparts). Plus, kids are so sweet as is that perhaps additional colors & details are unnecessary. Thoughts?
(Images via Dressing Ivana)
We gave you our first look at the Bobo Choses AW 14/15 collection here, & wanted to share the sneak peek video that the Spanish brand filmed while shooting the campaign for “A Day in L.A.” Loved for its whimsical and imaginative designer baby & toddler clothes, the boutique brand is bringing us all things glamorous & Hollywood inspired this season. The first shipment will be available to order online in less than two weeks. Enjoy!
Our Imps & Elfs fall 2014 collection has arrived and is available to order! Hailing all the way from the Netherlands, the baby and toddler designer clothing brand is loved for its high-quality and organic cotton clothes that emphasize fit and function. The line forgoes fancy frills and overly-complicated details for simpler pieces that work well with baby & toddlers’ growing bodies and personalities, resulting in collections that are equal parts adorable, practical, and eco-friendly. According to one of the line’s founders, “the design of the clothes should complement the child rather than overrule him. That is why it suits almost every child.”
The Imps & Elfs AW 14/15 collection features durable, warm, and versatile pieces you’ll be reaching for all season long: baby one-piece rompers and hats in an adorably clever ace of cards or hearts print, cozy sweatpants and hoodie sweatshirts, and even baby’s first pair of denim jeans! There are also loads of fun graphic t-shirts and practical baby clothes that make great baby gifts for any newborns in your life! Head on over to our website to check out the entire Imps & Elfs fall/winter 2014/2015 collection.
The above photo was taken circa 1960, and is part of New York magazine’s fascinating series, 92 Years of Women Voting in Pictures. Pretty funny/neat, no? Have a great weekend, & we’ll see you back here on Monday!
Have you heard about the new movie, Boyhood?
Cup of Jo’s Motherhood around the World series is back!
Did you catch our first look at Bobo Choses AW14/15?
It’s National Ice Cream Month! This recipe requires no ice cream maker.
Moroccan rugs give these kids’ rooms a boho touch.
A beautiful collection that’s all made in the U.S.
Is it too early to already be thinking about Halloween?
J. Crew is donating $1 to melanoma research for each #jcrewsmartsun instagram shared.
DIY bubbles & wands for a fun summer afternoon activity.
P.S. Check out our Superhero Kids Picture Contest if you haven’t already!
Is it too early to be thinking about fall fashion? Because this girl has got us excited, from her beautiful dress & warm coat to her patterned scarf & rain boots. We’re (almost, not quite) ready for you, fall!
(Images via Makoweczki)