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June 2015

A Conversation with: Jennifer of Babesta

By - Posted Jun 30, 2015
Next up in our series of interviews with Estella retailers: Jennifer Cattaui of Babesta! Jennifer opened the NYC baby boutique's first location in Tribeca when she was a new mom and totally unsatisfied with what was already out there for babies and kids. Replacing pastel colors, overly-sweet patterns, and ruffles & lace with bold designs, humorous graphics, and urban-inspired styles, Jennifer made it her goal to track down hard-to-find, rock-star-baby-approved duds that were still comfortable, practical, and machine-washable. As Jennifer writes of Babesta's website: "Don't be afraid to give your little one some personality. Some pizzazz. Poke fun at your own youth with your youth." ...READ MORE
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Just In for Summer: The Beach Bum Collection

By - Posted Jun 23, 2015
Happy summer! We're celebrating the start of the season with our new organic baby toys - the Beach Bum collection! Featuring starfish, octopus, seahorse, and mermaid rattles (there's also a mermaid doll for older siblings), these toys are ...READ MORE
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A Conversation with: Penelope of Smoochie Baby

By - Posted Jun 17, 2015
We are excited to be interviewing Penelope Stipanovich, the owner of one of our long-time retailers, Smoochie Baby in Williamsburg, Brooklyn! After originally opening the baby clothing boutique while living in Toronto, Penelope and her family moved back to NYC where she re-opened the store in her new Brooklyn neighborhood. Full of "big style for little smoochers," Smoochie Baby's a must for checking out what's fresh in children's fashion, picking up unique baby gifts, or discovering the latest new brands. We we're lucky enough to ask Penelope a few questions about running her own business, can't miss spots in Williamsburg, and favorite parts of motherhood... 1. Smoochie Baby is full of stylish duds for urban kids. W...READ MORE
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A Conversation With: Angela Tafoya of Refinery29

By - Posted Jun 11, 2015
Meet Angela Tafoya, one of Refinery29's San Francisco editors! In addition to working at one of the most popular fashion & lifestyle sites, Angela is expecting a baby girl later this year! We were lucky enough to ask the super chic mama-to-be about her pregnancy style, shopping for baby, and favorite spots in San Francisco. Enjoy... 1. Congrats on your pregnancy! What have you loved most/least about being pregnant thus far? Thank you! There haven't been too many things I've disliked about the experience — mainly the fact none of my clothes are fitting, and that can be a little rough. The best is definitely feeling her move arou...READ MORE
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New for Summer: Organic Security Baby Blankets

By - Posted Jun 4, 2015
This season we are excited to launch our new security baby blankets! Hand-knit in Peru by local artisans who use 100% cotton, our baby loveys are super-soft, amusing, and the perfect size for little hands. What makes these security blankets even more unique is that they each feature a 3D element - shoe laces on the sneaker, stuffed wheels on the taxi, a tail that extends off the corner of the whale, and finger puppet holes ...READ MORE
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