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"Interviews & Guest Posts"

A Conversation with: Jennifer of Babesta

By - Posted Jun 30, 2015
Next up in our series of interviews with Estella retailers: Jennifer Cattaui of Babesta! Jennifer opened the NYC baby boutique's first location in Tribeca when she was a new mom and totally unsatisfied with what was already out there for babies and kids. Replacing pastel colors, overly-sweet patterns,and ruffles & lace with bold designs, humorous graphics, and urban-inspired styles, Jennifer made it her goal to track down must-have, hard-to-find, rock-star-baby-approved duds that are still comfortable, practical, and machine-washable. As Jennifer writes of Babesta's website: "Don't be afraid to give your little one some personality. Some pizzazz. Poke fun at your own youth with your yo...READ MORE
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A Conversation with: Penelope of Smoochie Baby

By - Posted Jun 17, 2015
We are excited to be interviewing Penelope Stipanovich, the owner of one of our long-time retailers, Smoochie Baby in Williamsburg, Brooklyn! After originally opening the baby clothing boutique while living in Toronto, Penelope and her family moved back to NYC where she re-opened the store in her new Brooklyn neighborhood. Full of "big style for little smoochers," Smoochie Baby's a must for checking out what's fresh in children's fashion, picking up unique baby gifts, or discovering the latest new brands. We we're lucky enough to ask Penelope a few questions about running her own business, can't miss spots in Williamsburg, and favorite parts of motherhood... 1. Smoochie Baby is full of stylish duds for urban kids. W...READ MORE
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A Conversation With: Angela Tafoya of Refinery29

By - Posted Jun 11, 2015
Meet Angela Tafoya, one of Refinery29's San Francisco editors! In addition to working at one of the most popular fashion & lifestyle sites, Angela is expecting a baby girl later this year! We were lucky enough to ask the super chic mama-to-be about her pregnancy style, shopping for baby, and favorite spots in San Francisco. Enjoy... 1. Congrats on your pregnancy! What have you loved most/least about being pregnant thus far? Thank you! There haven't been too many things I've disliked about the experience — mainly the fact none of my clothes are fitting, and that can be a little rough. The best is definitely feeling her move arou...READ MORE
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A Conversation with: Joanna Vargas (+ A Giveaway!)

By - Posted Apr 21, 2015
NYC facialist Joanna Vargas has amassed a loyal following over the years due to her effective treatments that leave clients with glowing skin and clear complexions. And, even if you don't live in New York, you can still reap the benefits of her work with her line of all-natural skincare products. We had the opportunity to chat with Joanna on her beauty and skincare tips while pregnant, new mom must-haves, and her favorite parts about motherhood. Bonus: we've teamed up with the Joanna Vargas salon for the ultimate Mother's Day giveaway - enter here for your chance to win a facial and Joanna's entire skincare line for mom and an Estella bamboo baby romper, hat, and two org...READ MORE
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A Conversation with: Courtney Klein of Storq

By - Posted Apr 1, 2015
Meet Courtney Klein, the San Francisco-based entrepreneur and founder of maternity label Storq! Courtney founded the brand with the belief that your wardrobe and sense of style shouldn't have to change during your pregnancy. The brand debuted with four pieces (leggings, a skirt, tank top, and midi-dress) that can be purchased as a bundle and worn for all nine months. Each garment is available in a luxuriously soft black or white modal fabric (although the spring dress just launched in three new colors!), designed and manufactured in California, and meant to be mixed and matched with your current wardrobe. All-natural, pregnancy-safe creams and beauty items have also been added into the mix. W...READ MORE
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