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"Interviews & Guest Posts"

A Conversation with: Aimee & Christina of Tiny Crane

By - Posted Sep 14, 2015
Los Angeles-based online boutique (and Estella retailerTiny Crane was founded by two former colleagues and now moms, Aimee and Christina. Knowing how difficult creating a baby registry can be, the two decided to create a store that offered all the items baby would need, all in one place. Tiny Crane's selection includes clothes, accessories, toys, & nursery essentials that are all high-quality and safe yet still modern and beautiful in design. Parents will be sure to find items they can trust while also discovering new and unique brands at the same time. Read on to hear more about Aimee and Christina's background, their favorite b...READ MORE
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A Conversation with: Allison McGowan of Teich Toys

By - Posted Jul 15, 2015
Meet Allison McGowan, co-founder and owner of Teich Toys & Books in NYC's West Village and the newest interviewee in our series of conversations with Estella retailers! Allison and her husband first opened Teich in 2011 with a focus on gifts and home goods, and then opened a second location down the street specifically for toys and books a few years later. Read on to learn more about Allison, her favorite parts of owning a small business, and can't miss spots to check out in the West Village... 1. You opened Teich, the gift & accessories boutique, in 2011 and Teich Toys & Books down the street in 2014 – what was the impetus for op...READ MORE
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A Conversation with: Jennifer of Babesta

By - Posted Jun 30, 2015
Next up in our series of interviews with Estella retailers: Jennifer Cattaui of Babesta! Jennifer opened the NYC baby boutique's first location in Tribeca when she was a new mom and totally unsatisfied with what was already out there for babies and kids. Replacing pastel colors, overly-sweet patterns, and ruffles & lace with bold designs, humorous graphics, and urban-inspired styles, Jennifer made it her goal to track down hard-to-find, rock-star-baby-approved duds that were still comfortable, practical, and machine-washable. As Jennifer writes of Babesta's website: "Don't be afraid to give your little one some personality. Some pizzazz. Poke fun at your own youth with your youth." ...READ MORE
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A Conversation with: Penelope of Smoochie Baby

By - Posted Jun 17, 2015
We are excited to be interviewing Penelope Stipanovich, the owner of one of our long-time retailers, Smoochie Baby in Williamsburg, Brooklyn! After originally opening the baby clothing boutique while living in Toronto, Penelope and her family moved back to NYC where she re-opened the store in her new Brooklyn neighborhood. Full of "big style for little smoochers," Smoochie Baby's a must for checking out what's fresh in children's fashion, picking up unique baby gifts, or discovering the latest new brands. We we're lucky enough to ask Penelope a few questions about running her own business, can't miss spots in Williamsburg, and favorite parts of motherhood... 1. Smoochie Baby is full of stylish duds for urban kids. W...READ MORE
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A Conversation With: Angela Tafoya of Refinery29

By - Posted Jun 11, 2015
Meet Angela Tafoya, one of Refinery29's San Francisco editors! In addition to working at one of the most popular fashion & lifestyle sites, Angela is expecting a baby girl later this year! We were lucky enough to ask the super chic mama-to-be about her pregnancy style, shopping for baby, and favorite spots in San Francisco. Enjoy... 1. Congrats on your pregnancy! What have you loved most/least about being pregnant thus far? Thank you! There haven't been too many things I've disliked about the experience — mainly the fact none of my clothes are fitting, and that can be a little rough. The best is definitely feeling her move arou...READ MORE
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