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A Conversation With :

Laia Aguilar of Bobo Choses

POSTED Jul 24, 2013

We were lucky enough to chat with Laia Aguilar, the creative director and designer of Bobo Choses, about the line’s fall 2013 collection, her favorite pieces from the collection, what the future holds for Bobo, and even her famous gazpacho. Be sure to check out the preview of the fall collection, available for pre-order now.

1. Your joy for design and love for what you do clearly come through in the clothes you create.  What are your most favorite and least favorite portions of designing each season’s collection?

I love to create T-shirts and sweatshirts. I like simple and bold garments. My wish is to be a part of the children’s memories once they grow up. Each garment is special and it is a part of a whole. It completes a story, and I like to invent them constantly. Actually my colleagues tell me to take a rest!

2. Do you have a philosophy about how children should dress in terms of colors, fabrics, gender or anything else? What brands does Pablo like other than Bobo Choses?

I don’t have any particular philosophy. Above all, kids need to feel special. People say that BOBO CHOSES makes children look handsome, and I think the secret is to do simple and honest clothes. Pablo and Adriana (my little daughter) wear Bobo Choses basically but they also like Bellerose, Nico Nico, Mini Rodini and basics from Zara.

3. What are your favorite pieces from this fall’s collection and why?

Jagger pants, Pablo adores them. Guitar t-shirt and multi-hats sweatshirt, multi-umbrella dress, and pink kitted jumper for my little princess. And the boots!

4. What adjectives would you use to describe Bobo Choses?

Simple, honest and with a strong personality.

5. Bobo Choses is really a lifestyle brand: you design clothes, shoes, bags, toys, women’s, home furnishings, etc.  Is there a space the line has not gone yet that you would like to go?

We are working on new projects that we can’t make public yet, we hope you can see them soon. The truth is that I am curious about everything. I love the synergies with other talented brands that really have things to tell. We’re always trying to produce new things. The culmination will be the day we open a BOBO CHOSES concept store.

6. Bobo Choses is clearly evolving: you’ve added new fabrics and some dressier bodies for fall.  How do you see the line developing in the future?

We started in a very naive and spontaneous way, with all its good things and bad things. We try to improve every day searching for new ways, fabrics, patterns, but keeping the original comfort and simplicity. We are constantly evolving and researching, and I hope this is perceived from the outside.

7. How do you balance the tension between your creative vision and the commercial success of an item/collection?

I think I handle it pretty well. Luckily our team is very empathetic and we always put ourselves in the place of the consumer. I know that I need to give up on small things some times (although I admit I am very passionate and intransigent if I see the collection losing its original intended essence). Coherence is very important for me and for that reason I take care of all the details.

8. Your talent is huge: you design, illustrate, and even shoot the collections (the lifestyle pictures are phenomenal).  Is there something you don’t do well that you wish you could? 

Yesss, cooking! I would love to learn to cook, but for now, I’m not pretty good at it, surely someday! My husband cooks better, but my gazpacho is unbeatable!

Thank you, Laia!

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A Conversation With :

Cassaundra Of The Blue Closet

POSTED Jun 13, 2013

When we discovered Cassaundra’s blog, The Blue Closet, it was love at first post. Whether it’s fashion for babies, toddlers, tweens, or moms, Cassaundra’s discerning eye and beautiful photos have us visiting her site daily and dreaming of Southern California’s sunny weather. What we love most about Cassaundra is that she encourages her children to express themselves through the clothes they wear, whether it’s by mixing patterns, rocking sequins, or dressing up for formal events. And since she often includes posts on her own outfits and picks for the season as well, it is the perfect one-stop shop for fashionable moms with stylish children. We had the chance to sit down with the lovely Cassaundra to talk all things children, motherhood, and what her family’s plans are for the summer. Thanks, Cassaundra!

1. Why did you decide to start The Blue Closet?
My friends and family have always asked me where to find (fill in the blank) for their child. I LOVED answering their questions. I love researching to find them the best of whatever they were asking for. It seemed like a natural idea to post my constant gatherings and finds for everyone.

2. What’s the best part about blogging?
Oh that is tough. I think it is having a creative outlet. The need to create and visualize is something I was born with. I have expressed that need in many ways throughout my life. This is all encompassing because it fuels my passion for photography, my children and fashion all in one place.

3. You take beautiful photos! Do you have any tips for beginners?
1. Read your camera manual. 2. Study the lighting around you. Recognize places were there is good lighting. For me it is in my master bathroom where the light filters through the windows into this white space. 3. Practice shooting in manual and study your settings. 4. Be patient.

4. What’s your favorite trend in kids fashion right now?
My favorite trend in kids fashion right now has to be the Tomboy trend for girls. I love ruby’s loose cutoffs, button up shirts, baseball hats and hi-tops and boots. My boys and I are still loving neon and geometric patterns. It’s a fun carefree time in fashion for boys and I like that.

5. Do your kids have a favorite piece of clothing or brand they’re obsessed with?
Ruby could wear the graphic tees and leggings from Crewcuts everyday. She also loves her tanks and cutoffs from Peek Kids. Ello loves stripes so that is easy, we find them everywhere from Target to J. Crew. Myes is at that turning point. He is a tween now. Everything has to be cool. As a toddler he would only wear blue, now he will not leave the house without a snapback hat. He is just as obsessed with shoes as I am. He is always scheming for a new pair, Vans, Converse and Nikes SB are always on the list.

6. Best parenting advice you’ve ever received?
I am surrounded by amazing parents so I get to soak in all their wisdom, it is hard to chose just one. Right now it might be turning off all the electronics in the car when I am doing my school pick ups and LISTEN. The kids are ready to chat and tell me all about their day when they get in the car. We don’t turn on any radio, TV’s or iPods until everyone has gotten everything off their chest…and they have a lot to get off their chest. A friend recently asked me how I knew all about what was happening in the classroom one day I wasn’t in there. I told her, “Myes spills it when he gets in the car. He wants to tell me every detail.” I know this is not going to last long so I am soaking it up now.

7. Proudest moment as a parent so far?
Myes has an innate sensitivity towards small children and children with special needs. Recently, at a Parent Teacher Conference, I could not have been more proud then when his teacher told us she can always count on Myes to treat the two “special needs” children in the class with kindness and respect. In fact he runs with them during PE to ensure they are not alone. It warms my heart.

8. What’s your favorite way to unwind?
After the kids are in bed my husband and I chat about our days, sitting on the couch, drinking Perrier. It is often a venting session. Then we turn on horrible reality tv and laugh.

9. When or where are you your happiest?
Nothing does more for my soul then being at the beach between 4pm and 6pm, when everyone else is leaving, the sun is going down and my children are still playing in the sand. Complete peace and happiness.

10. What are you most looking forward to this summer?
No schedules. No homework. This summer we are not signing up for any camps or classes. I am so excited to be able to drive to the beach when we want and leave when we want to. Spending real, uninterrupted time with my kids is really good for all of us.

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Spring has Sprung!

POSTED Apr 11, 2013

A few favorites for that special new someone in your life: 2, 4, 5, 7: Vullie Teethers $18.50-$22. 1, 3, 6, 8: Estella Organic Baby Onepieces, $34


In New York City, when the weather gets warmer, the strangest and most beautiful thing happens.  Out of nowhere, it seems, scores of new mothers hit the streets with their adorable new babies.  And out of nowhere, it appears as if the whole city is full of beautiful new babies!  We all know it’s not easy to bring a new baby outside when it’s freezing cold.  As my pediatrician cleverly reminded me when I had my first baby in late Fall, “Try not to go outside too much in the first few weeks.  Remember, for baby, being in the world is OUTSIDE.”  Well, with warm weather brings beautiful new lives.  And you can add that to my long list of reasons of why I love Spring! Here are a few of my favorite things for that new baby in your life.  Something to wear and something to chew, add milk and a diaper and you’re all set.


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Mini Rodini Spring 2013 at Estella!

POSTED Apr 10, 2013


Mini Rodini Rope Dress, $65. Ahoy, Matie!

Mini Rodini Budgie Dress, $65. Can you feel the island breeze?!


Mini Rodini Organic Baby Palm Romper, $63. Skip the milk, I’ll take a virgin Colada!




Mini Rodini Organic Jaguar Body, $47. Grrr, let’s play!

Mini Rodini Baby Body with Heart Tulle, $63. Tull love!


Thrilled to announce that mini Rodini has landed at Estella for Spring/Summer 2013 and beyond.  Full of bold, brightly-colored prints, Mini Rodini allows kids to be kids with comfortable clothes that have loads of personality.  The collection is full of good humor and great graphics, and many pieces are made from 100% GOTS certified organic cotton.  Explore Mini Rodini’s 2013 tropical world and you’ll discover lazy palm trees, happy parrots, fantastic flamingos, and of course, some gorgeous happy hearts to top it all off.  Enjoy!

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Estella New Beginnings :

75% Off (Closing Down Sale)

POSTED Jan 28, 2013
Get 75% off on and also enjoy Free Shipping in the US.
Estella Logo - Designed for Children
Endings and Beginnings - Picture of Jean Polsky
Over 10 years ago, while eight months pregnant, my husband and I opened our Greenwich Village boutique, Estella. Since then, my family has grown (3 kids in total) and my business has blossomed. Estella has gone from a tiny shop on Sixth Avenue that carried unique brands from all over the world to a kids’ label that designs, manufactures and sells organic cotton basics, bamboo layette, knit rattles & more to over 20 stores nationwide.
Though bittersweet, it is time for us to close the Boutique and focus on eCommerce and our growing Estella brand.
Over the years, I have grown so fond of many of you and watched your children grow up. Together, we have shared fashion tips, first birthdays, pre-school applications, parenting stories, restaurant recommendations, vacation ideas and much more. I cannot thank you enough for your patronage and friendship and excitedly invite you to join me in my next chapter.Estella will continue to bring you Album di Famiglia, Bon Bon, Bobo Choses and many more brands through our website, Moreover, I am working on expanding our Estella collection to add print dresses, corduroy and much more. As I go through this new venture, I would love your input and invite you to email me, leave comments on our blog & Facebook page and to tweet me. I value your artistic and practical input into our designs, website and branding.
To help lighten our load, we are taking up to 75% off almost everything and will give you an additional 5% off if you join our email list and our future endeavor.
Thank you for ten wonderful years, I look forward to new adventures together.Warmest wishes,
Jean Polsky
Founder – Estella
Up to 75% off, Shop Now!
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