POSTED Jul 29, 2014
Last Friday, there was an article in the Wall Street Journal on the increase in minimalist fashion for kids. Designer baby & toddler clothing brands like Neige, Makie, Album di Famiglia, and Vince were all cited as examples of lines who offer more elegant and sophisticated pieces that stand in stark contrast to the graphic t-shirts, light-up sneakers, and sequin girls’ tutus that kids know and love. The pieces are still sweet and playful (think empire waist girls’ dresses or liberty prints), but more understated and chic. The author writes:
“American parents are increasingly taking a page from their European counterparts and outfitting their kids in more tasteful fare. Think pared-down cotton dresses for girls and engineer-stripe pants and logo-free T-shirts for boys.
“There’s a growing trend toward minimalism, toward something that’s a little more timeless, a little more quality,” said Adrienne Sugden, the designer and owner of Neige, a California-based company that designs children’s clothes that are classic with clean lines… [Sugden] began to entertain the idea of starting her own children’s line and noticed that the kids’ department was in need of a refresh. She saw the category as either overly decorated or far too traditional and conservative. Her wares have a sense of playfulness—”not scaled-down adult clothes,” in her words—and a refreshing sense of simplicity.”
Reading the comments & tweets in response to the article was fascinating. On one hand, kids may resist these neutral basics in favor of logo-filled t-shirts for boys or elaborate dress-up costumes for girls. And then there is the cost factor. But there is also an argument to made for purchasing high-quality pieces that are ethically produced and will be passed down for years (as opposed to their disposable, polluting counterparts). Plus, kids are so sweet as is that perhaps additional colors & details are unnecessary. Thoughts?
(Images via Dressing Ivana)
Tags Album Di Famiglia, Album di Famiglia Baby Clothes, Black Baby Clothing, Black Kids' Clothing, Minimalistic Children's Clothing
Category Album Di Famiglia, Album di Famiglia Baby Clothes, Black Baby Clothing, Black Kids' Clothing, Minimalistic Children's Clothing
In the News :
POSTED Jul 8, 2014
Exciting news! Leading trend forecaster WGSN has included our blog on its list of “Top 10 Kidswear Blogs”! We are the only children’s clothing retailer or manufacturer to be named on the list, but share the spotlight with some of our favorite sources of inspiration for all things kids fashion (you can see the entire list here).
We strive to bring you interesting and unbiased content here, and that includes stylish baby clothes, unique nursery decor, and undiscovered designer brands that we don’t necessarily carry but feel like align well with our aesthetic. Our hope is to build a community with others who share our interest in discovering the best in kidswear – that sweet spot between beauty, practicality, quality, and comfort – and look forward to bringing you lots more original, cutting edge content in the future.
And, as always, thanks for reading! We are so grateful for your support.
POSTED Mar 24, 2014
Parent Guide News included us in its Spring Style feature! We’re among great company and thrilled to kick off the new season with them! Check out the entire article here.
Just Launched :
POSTED Nov 14, 2013
Isabel Marant Pour H&M launched today and here’s a look at the children’s collection (you can view the entire lookbook for adults and kids here). What do you think? Did you head to your local H&M to check out the collection this morning? Let us know on Facebook!
Happy Weekend :
POSTED Sep 20, 2013
Can you believe that the first official day of fall is this weekend?! Enjoy the start to the new season, and in the meantime, here are a few links we found around on the web this week…
This DIY balloon wreath is a fun idea!
Unique ways to display kids artwork.
Behind the scenes of Playtime Tokyo (part two here).
Head on over to Sharon’s blog, NY Taught Me, if you are looking for a laugh. Her recent posts are hilarious!
Would you send your baby to…DJ school?
A fun decoration for a kid’s room.
An interesting article in cultivating your child’s creativity.