Archive for the "Brands" Category

A Conversation with :

Ola Omami of OmamiMini

POSTED Aug 21, 2014

Leggings Girls Omamimini Faux Leather Fall 2014

Designer Ola Omami of OmamiMini, a new brand we are carrying this season, took some time out of her busy schedule to chat with us about why she launched OmamiMini, the line’s fall 2014 collection, & her views on children’s fashion. Enjoy!

1. We are excited to be carrying OmamiMini this fall! How would you describe the brand & its spirit?

We believe children’s clothes should not be very different from what we, parents, consider stylish and would wear ourselves. Kids are cute enough naturally, so there’s no need to add extra cuteness through clothing. And since I personally like all things simple and precise, I strive to make our garments very uncomplicated, but awesome.

Girls Dresses Omamimini Polka Cat Dress in Grey

2. You worked in interior design before launching OmamiMini. Why did you decide to shift gears and start your own children’s line?

When my daughter was born and I couldn’t find clothes for her (everything was so pink and cute I ended up buying half of her layette in boys’ sections) I decided to try and do it myself. I asked Natasha, a friend of mine and genius graphic designer who worked for Metropolitan Museum of Art at the time, to help me with logo and she got so excited about the idea that we ended up working together on the first collection and do it ever since.

3. Are there any similarities between designing an interior space and a children’s line, or they completely separate?

I think any design process is similar in a way. You have your general aesthetic vision, concept for a particular project or collection you’re working on and biggest chunk of work is always the technical details. In all cases design is turning something that exists in your head into something you can hold in your hands and it’s equally magical in all fields.

Faux Leather Skirt for Toddler Girls Omamimini Fall 2014Faux Leather Leggings Girls Omamimini

4. What has been your favorite part of designing children’s apparel?

The fact I can dress my daughter exactly the way I want to!

Girls Dresses Omamimini Colorblock Dress in Grey & Green

5. Walk us through your design process. How (or where) do you find inspiration before you begin a collection? Does sunny Los Angeles influence your design aesthetic?

We start with general concept and color palette, working in tandem on developing prints and patterns. Since we’re a bi-coastal duo (Natasha is in NY), we exchange hundreds of emails with ideas, links to inspiring pictures, fill up Pinterest boards, and text each other little schematic drawings when all else fails. Los Angeles is major source of inspiration to me – most of all that feeling of permanent vacation that is so easy to tune into with this perfect weather year round.

6. Your entire collection is designed & manufactured in LA. How important is it that you keep production close to home?

Very! The first aspect of it is practical – I have to overlook every step of production process to make sure everything is made in according to our specifications and standards. I also believe that we have to give back to the city we live in. In our case we do so by creating jobs and using local resources when it comes to every single detail of our garments, from zippers to labels. This is a great way to become a true part of the community. It might not be the most business driven decision, but it just feels right.

Toddler Girl Coats Omamimini Fur Coat Grey

7. On your website, you say that a “wardrobe is not the most important thing in life. But the right clothes just make it way more pleasant. And fun.” Do you have a particular philosophy on how children should dress?

First of all, children should never sacrifice comfort for fashion. Second, there’s no reason for comfortable everyday clothes to be boring! I think parents job, among 10,000 other things, is to plant seeds of good taste and personality and one way to do it is through the way we dress our kids.

8. What other brands does your daughter wear?

Honestly, hardly any. We do have to get the shoes elsewhere though and I love the simple sandals by another LA based brand, Zuzii, as well as amazing Italian brand Pepe and French Pom D’Api. In general I tend to like European labels – they always have such elegant, timeless appeal.

Girls Dresses Omamimini Polka Cat Dressfaux-leather-leggings-girls-omamimini-lifestyle

10. Are there any fall trends that you are particularly fond of? What pieces from your fall collection at Estella are you most excited about?

I’m a true purist at heart and could just wear grey on grey all day, so I love the variety of textures this season brings – all the furs, chunky knits and quilted details are great for mixing and matching even if you stay within a very minimal color palette.

I absolutely love our faux leather leggings with lining. It’s a very simple item that takes any outfit to another level without trying too much. The silver chinchilla fur coat is another favorite. The fur is super soft and print of dots and cats on the lining adds even more fun to this stunning piece.

11. Do you have any fashion advice or stylish tips you could give to our readers?

Never underestimate the power of accessories! There’s not so much children would agree to, but think suspenders for boys or little scarf and hat for girls do wonders to upgrade any look.

Faux Leather Skirt for Toddler Girls Omamimini

Thanks so much, Ola!

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Preview :

NUNUNU F/W 2014/15

POSTED Aug 20, 2014

Girls Dresses - NUNUNU FW14 360 DressNUNUNU FW14 - Toddler Boys Tops Metallic PulloverNUNUNU FW14 - No! T-ShirtBaby One-Piece Playsuit - NUNUNU FW14NUNUNU FW14 - Girls Leggings Leather

Here’s your first look at the NUNUNU FW14 collection! This season the Israel-based designer baby & children’s clothing brand is celebrating its 5th birthday and continues to bring attitude, edge, and urban flair to kids’ fashion – plus, its broadening its line to include sizes that range from newborn to 14 years! This collection features both old favorites as well as new styles and prints. The boutique brand’s popular star, skull, and “No!” prints are still going strong this fall/winter, as are the neon colors, bold black-and-white graphics, and highly-wearable & practical cotton basics – think girls’ dresses, t-shirts for toddlers, and baby one-pieces & jumpsuits. To keep the collection fresh though, the designers also added new prints & materials, like an all-over geometric print, metallic & faux-leather pieces, & cool new outerwear. Practical, stylish, and full of humor, NUNUNU’s fall/winter 2014/15 line is definitely one that parents and kids alike will appreciate. Stay tuned!

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Fall 2014 :

The Best Organic Baby One-Pieces & Rompers

POSTED Aug 19, 2014

Organic Baby Clothes - One-Pieces & Rompers

Long sleeve baby one-pieces & rompers are the easiest way to keep baby warm & cozy all winter – they’re comfortable to wear, feature functional snaps between the legs for quick removal & diaper changes, and are the most practical option for busy parents to grab on hectic mornings. Bonus points that the above options are available in fun prints to liven up dreary days & made entirely of organic cotton, so you know that they’re gentle on baby’s sensitive skin and good for the environment.  For more organic baby clothes & accessories from designers like Winter Water Factory & Imps & Elfs, check out the Estella organic baby clothing boutique & shop our picks from around the web below!

Left to right, top to bottom: Imps & Elfs Rainbow One-Piece. Winter Water Factory Long Sleeve One-Piece with Polar Bear Print. Giggle Striped Romper. Winter Water Factory Long Sleeve One-Piece with High Seas Print. Kate Quinn Organics Giraffe Jumpsuit. Kidscase Romper. Mini Rodini Zebra Jumpsuit. Imps & Elfs Ace of Clubs One-Piece.

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Just In :

Omamimini Fall 2014

POSTED Aug 18, 2014

Toddler Girl Coats Omamimini Fur Coat GreyFaux Leather Skirt for Toddler Girls OmamiminiGirls Dresses Omamimini Colorblock Dress in Black & GreyGirls Dresses Omamimini Polka Cat Dress in GreyLeggings Girls Omamimini Green Meme Leggings

Now available to order at Estella: the fall 2014 OmamiMini collection! Started last year by Ola Omami when she was unable to find clothes she liked for her toddler daughter, the LA-based boutique children’s clothing brand is full of effortlessly stylish pieces that are sophisticated yet still versatile & fun. There are cute graphic t-shirts & toddler leggings that can be worn every day as well as girls’ faux leather skirts & fur coats for toddlers that are also appropriate for more formal occasions. The OmamiMini website says it best: “We think that everyday clothes can be not only comfortable but interesting, while ‘Sunday best’ can be not only interesting but comfortable. Our garments are user-friendly for both children and adults: they’re easy to put on, just as easy to take off, and require very low maintenance.”

As an added bonus, everything about the line, from the design process to production is done right here in the USA. What are your favorite pieces? Head on over to our website to view the entire OmamiMini fall 2014 collection & check back later this week for an interview with Ola, the designer!

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Back to School :

Backpacks & Backpack Charms

POSTED Aug 13, 2014

School Backpacks for Kids

It’s hard to believe that the first day of school is just around the corner! Here are some styles for back-to-school backpacks for kids that we found around the web to go along with your toddler’s new fall clothes. Plus, they all pair perfectly with our backpack charms, which you can enter to win, here!

1. Fjällräven Kanken Backpack 2. Pomelo Banana Backpack 3. Robot Backpack 4. Galaxy Saturn Backpack 5. Funky Backpack in Bear Print 6. Funky Backpack in Teepee Print 7. Herschel Supply Camp Backpack 8. Herschel Supply Grey & Yellow Backpack 9. Eva & Oli All-Over Star Backpack 10. Taxi Backpack Charm 11. Purse Backpack Charm 12. Metrocard Backpack Charm.

Pictured below: Bobo Choses Kids’ Backpack with Leopard Print.

Bobo Choses AW14 Leopard Backpack

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