Estella 493 Sixth Avenue
(between 12th & 13th Streets)
New York, NY 10011

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Archive for the "Giveaways & Contests" Category

Kids Coats, Appaman Jackets

As kids go back to school for the winter term and if Santa did not bring a winter coat, take a look at these Appaman kids coats. They are very popular not just because they are simple, stylish and elegant, especially for boys, but also because they are down-filled, warm and cozy. Take a look, they are now marked down from $95 to $65 and are still available in a few colors.

Estella kids sweater with contrast color elbow stitch details. Hand knit in Nepal exclusively for Estella, these kids sweaters are made of 100% soft wool.

This sweater can be a great layering piece during the winter. When my children were infants I got into the habit of always dressing them in baby clothes that could be endlessly layered if I decided to venture out with them that day.

Regardless of the temperature outside or if I was planning a trip out or not, I would always start with a layer of tight fitting baby onesies or rompers. I always found these great for lounging in the house or as a great base. If for instance I decided to take my girls out, I could put baby baby dresses on top of their onepiece suit. I liked the bamboo rompers because with all the layering, I always worried about them overheating. And the nice thing about bamboo is that more than any other fabric, it absorbs moisture and keeps the skin dry.

So after the baby onesies, baby can stay home all day or if I decided to go out, I could add as many layers as I might need of either baby boys clothes or baby girls clothes. On a super cold day, I could add a looser fitting romper on top of the tighter fitting one then add a sweater, pants and a nice warm snowsuit before putting them into a stroller blanket. I tried to get snowsuits that are made of super-warm, yet light weight fabric because the more you layer, the less comfortable baby can be unless you use comfortable fitting clothing. Even the stroller blanket should allow baby to maneuver and feel comfortable. Dressing them comfortably eliminates one potential source of discomfort and make for a less irritable baby and therefore less irritable parent. Sleepless nights are bad enough during infancy that we need not add more misery to our day than need be.

Moncler Coats & Snowsuits for Kids

30% Off All Moncler Coats & Snowsuits for Kids. 30% Off Moncler Coats & Snowsuits for Kids including the Moncler baby coat in navy matte finish. This infant baby coat is simple stylish , warm & practical for baby. The down keeps your child super warm, but is light enough that they can move freely. Made in Italy by Moncler. Now enjoy 30% off on all Moncler merchandise

Amazing Final 2011 Visit from Santa Clause!

An Amazing Final 2011 Visit from Santa Clause! Had an amazing fun filled Sunday with Santa Claus. :-) Thanks St Nicolas for stopping by at Estella ad thanks for everyone who came.  We had a great time and home you did too.  Can’t wait for Christmas :-)

Last Santa Visit

Bring over your kids to Estella NYC to meet Santa! Give your kids an intimate and fun experience at our store with no long wait and just get a picture with Santa to enter our contest and win exciting prizes.

Fun Filled Sunday at Estella

Another fun filled Sunday at Estella thanks to St. Nicholas :-) The kids had super fun and so did we! If you missed it, check out these photos and stop in next Sunday the 18th from 1 to 3pm for Santa’s last appearance at Estella

Tracking Santa, He’s Back at Estella.  Santa Claus is back at the boutique today from 1 to 3pm.  Come see Santa, get a free picture, make crafts and enter to win a choice of a snowsuit of baby coat. We look forward to seeing you

Me and Santa Contest


Estella congratulates little Owen Chua on winning the first edition of the ‘Me and Santa’ contest on Facebook. You have won an Estella Baby Snowsuit/Coat of your mommy and daddy’s choice :-)

Santa Claus at Estella


Tracking Santa Claus, He Was At Estella Yesterday.  Santa Clause made the first of 3 visits to Estella yesterday.  Thank you all for sharing this intimate time with us.  We enjoyed the magical look on your kids eyes.  For those who were unable to attend or would like to see Santa again & make ornaments and crafts, Santa will return to Estella next Sunday from 1pm to 3pm.  See you then!

Author Natalie May Bolger & Santa Coming to Estella


Author Natalie May Bolger & Santa Coming to Estella. This Sunday, we will open early, at 11am to welcome guest Author Natalie May Bolger.  Join us and get an autographed copy of Natalie’s new book, “The Grand Festive Picnic”, a children’s book about friendship. Meet Natalie in a casual setting and stick around to meet Santa at 1pm.  Get a free picture with Santa Claus, enjoy free ornamant making and enter the contest to win an Estella baby snowsuit or coat of your choice. Click here to find out more

Annual Holiday Sale

Annual Holiday Sale, 30% Off Appaman Coats.  Appaman coats for kids is now on sale, 30% off.  These popular kids coats are stylish and warm.  Filled with down, these kids jackets will keep your child warm and cozy.  Was $95, now under $65. Shop now, sizes limited.