Estella 493 Sixth Avenue
(between 12th & 13th Streets)
New York, NY 10011

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Santa Claus is Coming to Estella

Santa Claus is Coming to Estella.  Tracking Santa? St. Nick is on his way from the North pole and is heading for his first of three stops at Estella.  This Sunday Dec. 4th from 1pm to 3 pm, Santa will be at the Estella Boutique on 6th Avenue between 12th & 13 streets.  Father Christmas will be taking christmas wishes, we will be armed with a camera and will send you the pictures free of charge.  To make sure everyone has fun, we will offer ornament making, coloring and more fun acivities, all for no charge.  Further, with a picture with Santa, you officially enter the  ”Me and Santa” contest, with an oportunity to win your choice of an Estella baby snowsuit or infant coat. We look forward to sharing these holiday memories with you. Click here to know more

Posted 11.29.11 by admin
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Category: Estella Giveaways & Contests
Comments: 0

Baby Sweater: Hand-Knit Baby Cardigans

A new addition to our line of baby sweaters, these infant cardigans are stylish and comfortable for baby.  Detailed with contrast colored stitching on the elbows and on one pocket, these baby cardigans are playful and fun.  Hand-knit with the softest wool, baby will love how they feel. Click here to see more

Kids Sweats: Aviator Nation Kids Sweatshirts & Sweatpant

Aviator Nation kid’s sweatshirts & sweatpants are now online.  Made in California, these super soft sweats have the most fun & bold patches – smiley face, lightning bolt & wave. Click here to take a look.

Enter Estella Halloween Contest

Last Chance, Enter Estella Halloween Contest, Get 20% off  and chance to win $100 in Designer Kids Clothes.   Enter our Halloween Contest Now, Get 20% off Estella made clothes and a chance to Win $100 in Designer Kids Clothes.  Immediately get 20% off Estella outerwear & cotton collections: Baby Snowsuits, Infant coats, Ike Graphic Kids T-Shirts, Emma Baby Girls Dresses with Bodysuit, Waldo Baby & Kids Leggings, Dylan Kids and Baby Lap T-Shirts, Devon Rompers and more! Also enter to win $100 gift certificate good for any Estella made kid’s clothing. Click here to enter

Appaman Kids Coats

Appaman kids coats are back this season and not a day too soon. With the unusual wintery conditions over the last few days in the Easst Coast, these coats are extremely popular.  They are simple, styish and with down filling. Click here to see more

June Giveaway: MTV Style Celebrity Baby $250 Contest!

We’re excited to kick off our monthly (yes – monthly, check back with on the 1st of every month!) giveaways with Estella’s MTV Style Celebrity Baby Giveaway. This month, we’re giving one lucky winner $250 to spend on their favorite designer baby and children’s clothing from Estella, including the celeb baby inspired gifts mentioned on MTV Style – See the video below!

Why celebrity babies and what do I do to enter?

Back in February, we mentioned a visit from the lovely Ruby Rose, VJ and host of MTV style in Australia, and her crew at our Greenwich Village store, to film a segment about celebrity baby style and kick-butt luxury baby gifts. While we can’t name names of our celeb fans, we can share outfits that we worked on with MTV that we styled for various celebrity babies – think Suri, Flynn, Max & Emme.  We had so much fun that we decided to let you in on the action and get a chance to win!

Entering is Easy!
1. "Like" us on Facebook (http://www.facebook.com/estellashop) &
2. Leave a Comment below about what you'd dress your favorite celebrity baby in

The winner will be chosen using a random number generator and will be announced on BLOG.ESTELLA-NYC.COM on July 1st.  ENTER NOW THROUGH 11:59PM EST ON JUNE 29TH.

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Posted 06.8.11 by admin
Tags: Category: Giveaways & Contests
Comments: 918

Last Weekend to Save! Take up to 75% off our Winter Collections

Save up to 75% off designer kids and baby clothes!

It’s the last weekend to save on favorite pieces from winter, including..

Take advantage of these saving and stock up before your choice of colors and sizes are gone! We ship free ground for purchases over $100!

Posted 01.21.11 by admin
Tags: Category: Baby Clothes Sale Baby Showers Giveaways & Contests Just In Mommies
Comments: 6

Clearance Sale Ends Monday! Leggings and more starting at $6!

Cheap Tees and leggings for kids and baby

Have you stocked up yet? Now’s the time to, with discounts up to 75% off…

Estella’s Clearance Sale is still going on now. Find amazing deals, like our $6 tees and leggings for baby and kids, as well as huge discounts on our favorite Winter collections from Album di Famiglia Imps and Elfs and much more!

Hurry, sale ends Monday!

Boys Holiday outfits

How to dress boys  up without suffocating them?

Since ties bind and collared shirts are stuffier than stuffing, try a few other options this year. Trust me…there’s a way to turn the usual battle into a nice celebration (one that happens to include dressing up a little).

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The Dagmar Daley Cowboy Shirt and Earnest Sewn Lit’l Earnie Hutch Jean is a nice checkered shirt and jeans outfit that has an all-American cleaned-up casual look to it. Or keep your boy on par with classic trend with a vest/shirt combo.

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The Dagmar Daley Striped Henley Shirt goes handsomely with the Wool Mason Vest or dress the sporty set in ADD Italy Shiny Down-Filled Vest and Estella Henley Top. Pair either top combination with a pair of Finger in the Nose Slim Fit Kids’ Jeans.

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The Kit + Lili Panda Long Sleeve Shirt is a playful topper complement to the soft design and faded details Imps & Elf Six Pocket Jeans.

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And for watching that afternoon football game, he’s sure to relax in the Max & Lola Khaki Side Pocket Cargo Pants and Estella Striped Lap Tee.

Boys Outerwear

Top 5 Ways to Keep Your Little Boy warm

You don’t have to be a meteorologist to figure out that the temps are dropping. And they are dropping with much quickness. There was even a day last week where I had to bypass the fall jacket and ask my daughter to don the down.

With months of this on the horizon, here are the Top 5 coats to keep your fashionable little man toasty. Even when he’s on the horizon, sled by his feet and a snowball in his hand.

appaman blackThe popular Appaman is the perfect example of a comfy puff of warmth. A winter favorite, these down coats are a must for fighting against the winter winds (and snowball fights).

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Winter to us usually means runny noses, which is why I giggle at this Snowcoat kids parka from French label Finger in the Nose (hee hee). The detachable faux-fur trim and gold hardware is chic, and the shiny body is puffed with French duck down and feathers.

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Warmth is a luxury that your child deserves, and this Boy’s Down-Filled Coat from ADD Italy is both luxurious and warm. For less windy days, detach the Raccoon Trim hood.

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When you gotta move, you gotta move. This shiny vest (best in red and blue) from ADD Italy lets him do just that. The down-filled sleeveless design keeps him warm but free to move—perfect for when he must throw a zinger snowball right off his big brother’s head.

albumVery rarely do you actually see unique style in a kid’s winter coat. That is until this Lina kimono coat from Italy’s Album di Famiglia. It’s almost a cozy comforter masquerading as a coat. It’s wind and rain resistant, filled with goose down, with easy-on-easy-off tie.