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A Conversation with: Allison McGowan of Teich Toys

By - Posted Jul 15, 2015
Meet Allison McGowan, co-founder and owner of Teich Toys & Books in NYC's West Village and the newest interviewee in our series of conversations with Estella retailers! Allison and her husband first opened Teich in 2011 with a focus on gifts and home goods, and then opened a second location down the street specifically for toys and books a few years later. Read on to learn more about Allison, her favorite parts of owning a small business, and can't miss spots to check out in the West Village... 1. You opened Teich, the gift & accessories boutique, in 2011 and Teich Toys & Books down the street in 2014 – what was the impetus for op...READ MORE
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A Conversation with: Jennifer of Babesta

By - Posted Jun 30, 2015
Next up in our series of interviews with Estella retailers: Jennifer Cattaui of Babesta! Jennifer opened the NYC baby boutique's first location in Tribeca when she was a new mom and totally unsatisfied with what was already out there for babies and kids. Replacing pastel colors, overly-sweet patterns, and ruffles & lace with bold designs, humorous graphics, and urban-inspired styles, Jennifer made it her goal to track down hard-to-find, rock-star-baby-approved duds that were still comfortable, practical, and machine-washable. As Jennifer writes of Babesta's website: "Don't be afraid to give your little one some personality. Some pizzazz. Poke fun at your own youth with your youth." ...READ MORE
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A Conversation with: Penelope of Smoochie Baby

By - Posted Jun 17, 2015
We are excited to be interviewing Penelope Stipanovich, the owner of one of our long-time retailers, Smoochie Baby in Williamsburg, Brooklyn! After originally opening the baby clothing boutique while living in Toronto, Penelope and her family moved back to NYC where she re-opened the store in her new Brooklyn neighborhood. Full of "big style for little smoochers," Smoochie Baby's a must for checking out what's fresh in children's fashion, picking up unique baby gifts, or discovering the latest new brands. We we're lucky enough to ask Penelope a few questions about running her own business, can't miss spots in Williamsburg, and favorite parts of motherhood... 1. Smoochie Baby is full of stylish duds for urban kids. W...READ MORE
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A Conversation with: Jak of Baby Does… NYC

By - Posted Feb 3, 2015
We chatted with Jak Burke, founder of the website Baby Does... NYC, on her favorite baby-friendly restaurants, hidden NYC gems, and how to survive long winters with baby: 1. Tell us about Baby Does...NYC and why you decided to start the site. I’m a London born and bred girl but when I visited New York in 2001 I was instantly hooked. Within 12 months I had sold everything in the U.K and shipped out to NYC. I quickly began to work with families and small children in the city... I soon realized that there was an info gap for the 0-24 months age group. I also wanted to host a site that offered healthy, locally made goods and services for busy parents. In 2007 I registered my company and trademark Baby Does NY...READ MORE
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A Conversation with: Pink Olive’s Grace Kang

By - Posted Nov 12, 2014
We are thrilled to be interviewing Grace Kang, founder and buyer of gift shop Pink Olive, one of our oldest retailers! After years as a successful buyer, Grace opened her first brick and mortar store in the East Village in 2007 and filled it with baby gifts, home decor items, and whimsical treasures that are full of style and charm. Since then, Grace has expanded Pink Olive to include two more locations and an online shop. We were lucky enough to ask Grace a few questions about running her own business, favorite places in NYC, favorite baby gifts, and foul-proof holiday presents. Enjoy! 1. You spent many years...READ MORE
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