
This NY Post picture let the cat out of the bag: Estella is scheduled to play a role in the March 5th, 2009 episode of ABC’s Ugly Betty. But what is not known is what role our baby clothes store will play. The rumor is that one of the characters says that Estella is their “favorite place in the city.” If you can guess which character says that, you will qualify for a random drawing to win a $250 shopping spree at Estella. Just leave a comment with your guess before March 5th, 8pm EST. Good luck!
For all the rules, please click here.

Today’s featured toddler boy outfit is inspired by trips to the zoo and Springtime walks in the park. Breezy cotton plaids are teamed with light knits to keep you little guy cool and comfy throughout his busy day.
- Navy Kids Knit Contrast Cuff Knit Cardigan by Max and Lola. The perfect “any time” cardigan with contrast cuff detailing.
- Crochet T-Rex Stuffed Animal. You won’t likely see this guy at the zoo, but your little one will want this stuffed T-rex by his side to share the fun.
- Giraffe Print Kids T-Shirt by Okkies. This cool kids t-shirt is a quintessential piece of any zoo outing outfit.
- Kids Vans Double Velcro Sneakers. Because he’ll be too busy having fun to lace his sneakers.
- Plaid Boys Pants by Okkies. Plaid, preppy and low maintenance… what more could you want?

This Spring, think Pink, luxe layers, gorgeous textures, feminine silhouettes and flirty prints. This baby girls outfit is sure to make her look sweeter than she already is!
- Cream Cashmere Baby Cardigan by Lotus Springs. The perfect coverup to any outfit, you’ll find this eco-friendly Cashmere cardigan indispensable in your infant’s wardrobe.
- Pink Cashmere Hand- Knit Baby Hat by Estella. This chic hand-knit cap is made of 100% Cashmere and is a fair-trade product. Great for those not-so-warm-yet days or to cover up a bad hair day.
- Floral Print Baby Girls Dress by Estella. Floral, pink and fun without being twee – this adorable cotton dress is perfect for your sophisticated little tot and breezy enough for the Spring and Summer days ahead.
- Velcro Baby Girl Mary Janes by Siaomimi. A shoe addict is born. No outfit is complete without the perfect shoe and this comfortable and fiercely stylish shoe works every time.
- Hand Crocheted Heart Rattle. Send a little love with this cotton hand-crocheted heart baby rattle.
- Pink Cotton Baby Leggings by Estella. Keep their chubby lil legs warm with these versatile cotton leggings.
Haven’t picked out a gift yet for your Valentine this year? With Valentine’s day only a day away, here are some last minute gift ideas to show your sweetie that they’re on your mind.

Check out these adorable e-cards on Kate Spade’s website – perfect for last minute sending (and a green alternative to those paper cards!)

You were never the kind to give something as expected as a box of chocolates. Besides, this cuddly corduroy cat stuffed animal by Jellycat is just as satisfying (without all the calories). All Jellycat stuffed animals are an additional 10% off thru V-Day, so hurry!

Halloween is 8 months away, which can seem like an eternity to the toddler that barely sit down for a meal, let alone wait months for the excuse to dress up in their favorite costume. Dressing up in eclectic costumes has always been a favorite memory of my childhood – being a princess/rock star, a dinosaur and finally a doctor were all in a day’s work. I was reminded of those good ol’ days when I saw this gorgeous princess tiara, complete with Marabou feathers and jeweled hearts. Of course, your princess won’t be complete without her sequined wand or metallic ballet slippers, right? Indulge her inner diva with this set which makes a great toddler birthday gift.

We didn’t forget about the boys. This cool boys batman costume is modeled after our own Gotham hero, Batman. This kids costume set includes a bat mask and old-school cape – perfect for rainy day fun!

Ok, so maybe the title is a little premature, or maybe it’s the unseasonably warm weather we’ve had over the weekend that inspired it – whatever the case, we sure do hope that Spring is upon us because we need an excuse to wear this gorgeous scoop-neck floral girls dress by Kit+Lili. The sleeveless dress is perfect for layering; wear with a wool knit cardigan for breezy days or over an Estella t-shirt for a little more coverage. The 100% cotton fabric is perfect for balmier days (note the swoon-worthy floral print!)

If florals aren’t your cup of tea, no need to fret, this beautiful pink eyelet girls dress by Kit+Lili offers a delicate and girly spin with a cotton eyelet fabric. Adjustable spaghetti tie straps and a peek-a-boo eyelet lace trim along the hem sweeten the deal.
View all of the new Spring Kit+Lili Arrivals here.

From the brilliantly imaginative Dutch designer Anne-Claire comes these beautiful hand-crocheted bunny baby rattles. Carefully crocheted by farmers in rural China who use their craft off-season as a supplement to their income, each baby rattle is hand made and unique. This adorable bunny is perfect for little fingers to hold and provides a gentle and soothing rattle (they’ll never want to let go!). The 100% Cotton exterior is safe for nibbling and can be washed. A great stylish baby gift!
Sophisticated, quirky and utterly irresistible, Jellycat Stuffed Animals are a delight to give as well as a treasure to have. Their soft, cuddly bodies and adorable expressions appeal to “kids” of all ages. Treat your Valentine sweetie to a Jellycat; From now until February 14th, all Jellycat Stuffed Animals at Estella are 10% off!

We have always had an affinity for those cool animal baby T-shirts that Fauna makes, but when we saw this Okkies Giraffe Print Baby Tee, we were head over heels. Okkies, the California-based brand that has built its reputation on cool boys clothes with a laid back aesthetic, has created this tee for your little animal lover. A two-tone printed giraffe adorns this cotton tee, which is detailed with raw hems. Perfect for outings to the zoo.