Welcome to the Estella blog!

The Estella blog offers the latest in baby & children’s designer fashion, accessories, toys, and more! Stay up to date on your favorite luxury brands, brought to you straight from real children’s clothing designers & insiders. Plus, get exclusive deals & information on exclusive events in NYC, enjoy interviews with our favorite industry bloggers & tastemakers, and read up on the latest in pregnancy & parenthood. Oh, and did we mention we have a ton of DIY projects the whole family can enjoy? Check out our most recent articles below & head on over to Estella to shop our latest arrivals!

Alder & Co, Estella Retailer & Portland’s finest Boutique, coming to New York

By - POSTED Mar 6, 2017

For years, Alder & Co has been providing the Portland area with priceless treasures from around the globe. Customers love Alder & Co for those unique items that they simply can’t find anywhere else from women’s dresses to jewelry and baby gifts. It is known as a magical place where people can find that particular artifact to complete the outfit, gift or project. Alder is a space of timeless and transportive things that are as useful as they are beautiful.

With collections from around the world, Alder & Co carries different types of products from small batch independent brand names. Find ladies clothing, accessories, apothecary, home items, jewelry, baby gifts, paper, textiles and a little bit of everything else. Unique brands such as Klorane, Context, Nkuku, and Polka Dot Club don the shelves of this special Portland Oregon boutique. Estella is thrilled to be among the select group of brands at Alder.

Alder carries some of Estella’s most innovative baby gifts including its new Short Sleeve Organic Baby Romper with Whale. Handmade in Peru with 100% breathable certified organic cotton, this one of a kind romper features a graphic navy blue whale image and stripes on a cream background. This nautical romper comes in short sleeves and short legs and is perfect for Spring & Summer babies.

Whale Baby Rompers

Whale Baby Romper in Organic Cotton by Estella

Also available at Alder is Estella’s new Sleeveless Organic Infant Romper in baby blue. This one-piece knit romper is backless, solid colored with a contrasting cream band on the chest pocked and on the thigh hem. Also handmade with 100% soft organic cotton, this irresistible baby romper is sophisticated and elegant.

Sleeveless Baby Rompers in Blue

Backless, Sleeveless Baby Romper in blue by Estella

Alder also carries Estella’s popular Whale security blanket. This baby security blanket was so popular that it served as the inspiration to the Whale Short Sleeve romper that Alder now carries. Measuring 14 inches squared, this baby lovey is small enough for toddlers to carry around and find comfort in during bedtime, naptime or when they’re feeling out of sorts. With a whale image and a three dimensional tail, it is also fun for toddlers to use for imaginative play and for infants to explore.

Whale Baby Lovey

Whale Security Blanket by Estella

On April 1, 2017, Alder & Co will be opening its Alder East location in Germantown, NY and will bring Estella and its core collection of women’s clothing, jewelry, accessories and baby gifts to this charming New York town. This upstate site will carry not just some of the same special items found in the Portland store, but will include a fusion of goods from local New York brands to give it a truly local feel.

The grand opening will be held at the new Alder East location at 222 Main Street in Germantown from 2 – 6 P.M. Mark your calendar and get ready for something new. Join us in welcoming Alder to New York, check out their new store and hopefully you will fall in love with their aesthetic, like the Portland community has.

For more information about Alder & Co., give them a call at their Portland location at 505-224-1647 or email them directly at info@alderandcoshop.com

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Spring Baby Gifts :

New Organic Baby Gifts Sets with Sleeveless Rompers, Hats & Toys

By - POSTED Feb 13, 2017

Estella is thrilled to announce new Spring Baby Gifts coming this Spring 2017.  New to the collection are four unique newborn gift sets with knit sleeveless baby rompers, hats & toys:

Spring Baby Gift Set with Apple Sunsuit, Hat & Rattle

Organic Baby Gift Set with Newborn Apple Sleeveless Infant, Bonnet & Rattle

All handmade in Peru with soft organic cotton, this 3 piece set is unisex and is perfect for the newest members of the Big Apple.  The sleeveless rompers fits newborns to 3 month olds and has 3 button holes in the back so that you can make it smaller or bigger for baby as infants grow, layer or disrobe.  The matching bonnets and toys are adorable and the latter can be a great distraction on trips, changing time or simply fun when you want to make baby laugh.  Also new and this Spring is the Organic Gift Set with Octopus Sleeveless romper, Rattle & Bonnet.

New Baby Gifts Set with Octopus Sunsuit, toy & hat

Organic Gift Set with Octopus Sleeveless newborn romper, Rattle Toy &; Hat

Like the Apple set this infant gift set is also handmade & organic.  But with the Octopus toy and graphic, this set is more universal.  Equally universal is the new baby gifts set with Pretzel graphic.

Organic Baby Sunsuit with Pretzel, Hat & Hot Dog Rattle

Unique Baby Gifts Set with Pretzel Sleeveless one-piece romper, Hot Dog Rattle & Bonnet in organic cotton

This baby gift set if a must for the foodie family.  The hot dog rattle and pretzel image, complete with salt is just too delicious to pass up for the food loving family.  Equally irresistible is the Elephant Romper Newborn Gift set.

Animal baby gift set with rattle, bonnet and graphic sunsuit

Elephant baby gift set with sleeveless romper, hat & rattle toy

The animal loving parent will adore this infant gift set.  These sets are unique and perfect baby shower gift ideas, learn more at estella-nyc.com.

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Unique Baby Gifts :

New MTA Themed Baby Gifts from Estella

By - POSTED Feb 7, 2017

Estella is excited to launch new MTA themed unique baby gifts – a Metrocard security blanket, an A train lovey blanket and related gift sets that feature these pieces.

Lovey Blanket with Apple rattle toy & baby hat

Metrocard Security Blanket Baby Gift Set

Organic Baby Blanket with I Metrocard NY

Metrocard Baby Blanket

Made of the softest organic cotton, the Metrocard baby security blanket is gentle on newborn’s sensitive skin and with a 3 dimensional bright yellow Metrocard, stuffed and knit into the blanket, babies will be attracted to the colors and will explore the various elements thereby developing their motor skills, all the while, falling in love with this lovey blanket.  The unique baby gift set includes a newborn hat and a baby toy apple rattle with “NYC” knit on it to represent the Big Apple. The Train lovey blanket and new baby gifts set is equally exquisite.

Train Lovey Blanket with baby hat and Metrocard rattle toy

A Train Baby Gift Set

Train lovey blanket for babies

New MTA A Train Security Blanket by Estella

Also made of organic cotton, this handmade 14″ square baby blanket is fun for any NYC baby.  Bearing the iconic MTA “A” train logo and “NYC” in train line colors, this baby blanket is a fun gift for the littlest New Yorkers and transit riders to be.  These two blankets and the related gift sets expand Estella’s existing line of offically licensed MTA products and its growing line of NYC themed baby gifts.  Estella already makes Train and Metrocard rattle toys that have long been in the market.  These lovey blankets add new complementary styles to the collection.  They are all available now online at Estella-nyc.com and at select baby boutiques, museum and gift shops nationwide.

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Baby Gifts :

The Best Valentine Gifts for Baby

By - POSTED Jan 25, 2017

Looking for a little something for baby’s first Valentine?  Look no further, we have the best treats for baby’s first valentine, items that will entertain them from day one, become their go comforter/soother and a keepsake – like Estella’s security blanket collection.

Organic Baby Security Blankets - Estella

Elephant Security Blanket with finger puppets

Elephant Security Blanket



Whether you have a newborn or toddler, these lovey blankets are a fun and interactive way to fall further in love with baby. Use the finger puppets to engage baby in dramatic from day 1.  Amuse them on the playmat, the changing table, the car plane, car or anywhere.  Watch them giggle, laugh, learn and develop.

Not only are these organic lovies fun for interacting with baby, but babies can enjoy them alone.  They can explore the 3 dimensional ears, fingers and tactile material; they can use the blanket to self soothe when they are anxious, tired, sleepy or upset; and as they grow into toddlers, they will use them to create their own play.  Made with the softest 100% Peruvian organic cotton, these blankets are available in blue, pink and gender neutral colors, they are great valentines gifts for babies.

Estella’s baby toys are also great valentines gifts for babies.  This collection of organic infant toys includes hearts, animal rattles, sports, transportation, regional and other baby rattles.


Organic Baby Toys - Football Rattle

Organic Baby Toys - Estella Milk & Cookie Rattles

Again, you can use these toys to interact and get closer to baby.  Like the lovey blankets, babies will play with these infant toys on their own and will enjoy exploring the colors, feel and soft rattling sounds.  These toys and lovey blankets are great valentine’s gifts for boys and girls.

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Baby Gift Giveaway :

We’re giving away $248 of Organic Baby Gifts

By - POSTED Jan 14, 2017

Four Lucky winners will each get an organic cotton baby gift set of their choice. Each gift set consists of an organic baby blanket or lovey, an organic baby toy and a hat.

The four gift sets that we’re giving away are among our most popular newborn baby gifts – the grey elephant set with the 3 dimensional sweet elephant security blanket with finger puppet arm and legs; the whale blanket gift set with the bestselling blue and cream whale blanket; the taxi blanket with a graphic yellow and black taxi graphic and 3 dimensional wheels; and the octopus set with the new customer favorite 3 d blanket.  Enter now through Friday January 27, 2017.

a Rafflecopter giveaway

Infinite Sweepstakes

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