Posts tagged "Maternity Clothing"
A Conversation with :
By Estella Editor - POSTED Apr 1, 2015
Meet Courtney Klein, the San Francisco-based entrepreneur and founder of maternity label Storq! Courtney founded the brand with the belief that your wardrobe and sense of style shouldn’t have to change during your pregnancy. The brand debuted with four pieces (leggings, a skirt, tank top, and midi-dress) that can be purchased as a bundle and worn for all nine months. Each garment is available in a luxuriously soft black or white modal fabric (although the spring dress just launched in three new colors!), designed and manufactured in California, and meant to be mixed and matched with your current wardrobe. All-natural, pregnancy-safe creams and beauty items have also been added into the mix. We caught up with Courtney recently to ask her all about life with her baby Nell, newborn and maternity must-haves, and what’s coming next for Storq. Thanks, Courtney!
1. First off, congrats on your new baby! How has motherhood been so far?
Like nothing I’ve ever experienced before. It’s unreal. One of my favorite parts of being a parent thus far is getting to experience everything again for the first time through my daughter Nell.
2. What have been your go-to newborn essentials so far? Any favorite baby brands?
White onesies, Aden + Anais swaddle blankets, and the Baby K’tan wrap. As for baby brands, there are so many good ones. Obviously Estella bamboo baby clothes but also Makie, Bobo Chooses, Little Hip Squeaks, Moon et Miel, Wolfechild, Mini Rodini, Tane, Misha and Puff, Goat-Milk Kidware, Nature Baby… I could go on and on.
3. What about for you? Anything new-mom items you can’t live without?
My Fjallraven Backpack in lieu of a diaper bag, a wide brim palm-leaf hat for shading the babe when we’re out and about, Storq tanks and leggings for getting comfy around the house, Portland Apothecary New Mom Tea to keep things running smoothly, Fat & The Moon Face Spray when I need a quick refresh, and WhatsApp to keep far away friends and family up to date on all things Nell.
4. Switching gears, tell us how Storq was created. When, why, and how did you put your idea into action?
The idea for Storq came about after listening to pregnant friend after pregnant friend passionately discuss maternity fashion, or the lack thereof. There’s a real desire to preserve a sense of identity and style while pregnant and not a lot of options out there for doing so.
5. How would you describe the Storq aesthetic? What is the spirit of the brand?
We believe pregnant ladies are human, too. Our aesthetic is clean and minimal, the ideal canvas for a women to express her own sense of style.
6. You also offer a body bundle and a beauty bundle. Why did you think it was important to offer these options, and how did you decide on the particular items to include?
Pregnant women have a unique set of concerns when it comes to what they can put on their skin and it can take valuable time to wade through everything out there to find great products. We’ve tested them all and selected our beauty and body favorites that are not only safe for moms-to-be, but also effective and luxurious.
7. Many women struggle with getting dressed and feeling like themselves while pregnant. Others don’t even think purchasing maternity wear is a worthwhile investment. What advice do you have for them?
To the women who make it through pregnancy without buying a single maternity item, more power. And for the most part, they’re right, you’re not really making an investment, per se. We focused on the pieces that help to fill in the gaps in your wardrobe so you can make the most of what you’ve already got and still feel like yourself, just more comfortable.
8. What is your favorite part of designing & producing maternity apparel?
Empowering women who are pregnant, who are doing this mind-blowing thing, to look and feel amazing.
9. For moms (or any women, really) starting their own businesses, what advice would give?
The hardest part is taking the plunge. I say just jump!
10. What’s next for Storq? Are there any upcoming projects in the works?
More chic essentials from your friends at Storq. Stay tuned.
11. Your talent speaks for itself through everything you’ve already accomplished with Storq. Is there anything you don’t do well that you wish you could?
You are way too kind! Seriously. There are so many things I wish I was better at, but I’d be pretty excited if I was a great chess player.
P.S. – Here’s a picture of Courtney with baby Nell in our baby bamboo!
(Images via Mother Magazine, Racked, & Storq)
Tags Interviews, Maternity Clothing, Pregnancy
Category Interviews, Maternity Clothing, Pregnancy
A Conversation With :
By Estella Editor - POSTED Sep 11, 2014
We’ve been avid reader’s of San Diego-based Natalie’s blog Thoughts by Natalie – “a community for women dedicated to honest talk about beauty, style, wellness and life” – for a while now, so we were excited to chat with the contributing editor to Glitter Guide & soon to be mom to baby Jack about her pregnancy must-haves, favorite maternity clothes, & lovely advice to fellow first time moms-to-be. Enjoy!
1. You only have a few more weeks before Jack arrives! What’s been the best piece of advice you’ve received since you’ve been pregnant?
Rest, rest, rest—and I’ve absolutely taken that advice to heart! Each day I have all kinds of things on my to-do list, but I always schedule down time to sit down and do nothing for a while. Also, I’ve been going to bed early to make sure I get as much sleep as possible. Growing a person can be quite exhausting!
2. What have you enjoyed most about your pregnancy? Any major surprises?
Admittedly, pregnancy is not my favorite thing in the world—but feeling the little guy move will be one thing I absolutely will miss once he arrives! It’s always reassuring to feel his kicks and know he’s doing well in there—even when he jabs me in the ribs ;)
3. What are some of your pregnancy beauty & fashion must-haves?
I’ve stuck to a very minimalist items during this pregnancy, so I rely heavily on accessories to keep my simple wardrobe feeling fresh—my fedora hat, lightweight scarves and pendant necklaces are just a few favorites. As far as makeup goes, I love CoverGirl Lash Blast Fusion in brown for a natural, bright-eyed look, and I always sweep on some bronzer and my Sonia Kashuk Chic Luminosity Highlighter Stick to reinforce that pregnancy glow.
4. Are there any pieces are you relying on to get you through these last few weeks?
It’s all about black for me in these final weeks—specifically I have a black swing dress and a black maternity dress that I wear every single week (if not multiple times!).
5. What’s been your biggest indulgence while pregnant? Any foods/drinks you’re looking forward to having after the baby arrives?
Cheese!! Before getting pregnant, I ate cheese very rarely—mostly as a salad topper or when I went out to eat. But now I can’t remember a day this year when I didn’t eat any cheese! It’s just so appealing. Post-baby, I’m looking forward to finally drinking a glass of champagne as well as indulging in some spicy tuna rolls.
6. Do you have any style tips for other moms-to-be?
Keep it comfortable, and keep it YOU. The comfort part seems obvious, but I found myself trying to wear several things at the beginning that looked good but were really not working comfort-wise. Soft fabrics are a must, as well as LOTS of stretch. Also, so many of the maternity options out there are really unattractive, and I think a lot of women feel stuck in a style rut during pregnancy as a result. But it doesn’t have to be that way—I’ve found that by getting a couple sizes up in non-maternity clothes I can be comfortable and stay true to my pre-pregnancy style.
7. Have you started shopping for baby? Any favorite brands for baby boys?
I honestly haven’t done a ton of shopping for Jack yet, mostly because our friends and family have been so generous with their gifts! As far as brands for good baby boy items go, though, I really love KicKee Pants, Carter’s, H&M and Freshly Picked!
8. What about the nursery?
The nursery is coming along slowly but surely. I knew right away that I wanted the Babyletto Hudson crib in white, so that’s been in the room for a while. Also, I found a dreamy wingback chair from IKEA and a sleek, modern changing table from Land of Nod that keep the room looking masculine, modern and cozy. Now, we’re just searching for the perfect white dresser and some frames to hang the adorable Sharon Montrose baby animal photos I couldn’t resist buying.
9. Finally, what advice would you give to fellow first time moms-to-be who are in the earlier stages of pregnancy?
Remember: YOU ARE BEAUTIFUL!! The hardest part of my pregnancy was the emotional side of things—handling weight gain and skin and hair changes that were less than glamorous. I felt insecure about myself for the first half of my pregnancy and wish I could’ve just seen in the mirror what other people see in pregnant women: a beautiful, radiant person who is growing a life inside her! Also, know that it’s okay to not enjoy pregnancy (it doesn’t make you a bad person or a bad mom), and that it’s temporary. It feels like eternity, I know, but soon enough you’ll have a sweet baby in your arms and it’ll make it all worth it.
Thank you, Natalie! Some additional Thoughts by Natalie posts you may enjoy:
What to pack in your hospital bag.
Second & third trimester essentials.
The entire Bump Style series!
(Images via Joyful Steps Photography)
Tags Maternity Clothing, Pregnancy
Category Maternity Clothing, Pregnancy
A Conversation With :
By Estella Editor - POSTED Aug 28, 2014
Entrepreneur Rosie Pope wears many hats. In addition to her her eponymous line of maternity clothes & three stores in New York City and Los Angeles, British-born Rosie is also the founder of MomPrep, starred in her on reality show, Pregnant in Heels, and just launched a line of baby clothes. Most importantly, though, she’s a wife & mom of four! We had the opportunity to ask Rosie a few questions about pregnancy & motherhood, maternity fashion, & what’s to come. Thanks, Rosie!
1. Tell us how Rosie Pope Maternity was created. When, why, and how did you put your idea into action?
It was created with the belief that women should be able to feel their best while pregnant. Looking good, helps you to feel good which in turn gives you the confidence you need to enjoy this amazing journey into parenthood. For too long pregnant woman have been ignored in fashion and so I set about to change that and give them a destination for clothes that can make them look and feel good. I wanted to provide more than fashion though, as part of enjoying pregnancy (and then parenthood) is having the confidence in yourself that you are going to be good at it. Knowledge gives you this confidence and so from the very start I wanted to provide expert education as well as fashion to create a well rounded experience for pregnant shoppers. As my husband and I started trying to have our first baby I was overwhelmed with the need for a one stop shop like this and so decided to launch it for myself and women like me yearning for something different and relevant to them in the maternity fashion and prenatal education space.
2. How would you describe the Rosie Pope aesthetic? What is the spirit of the brand?
Contemporary in color and prints, yet classic in cut, fun, flattering and smart in innovation and education. I strive to help people Love With Confidence – both themselves, their partners and their children.
3. Many women struggle with getting dressed and feeling like themselves while pregnant. Others don’t even think purchasing maternity wear is a worthwhile investment. What advice do you have for them?
Firstly when you are putting on a significant amount of weight which you need to during pregnancy, you normal clothes are simply not going to fit and if you do manage to get them on they aren’t going to be very comfortable. People often go out and buy larger sizes in non-maternity but this really isn’t the best option. My maternity clothes are designed to grow where you grow rather than all over. For example your arms don’t get longer but simply buying a larger size in non-maternity the arms of the garment will get longer. Same goes for over all length and shoulder width. The result is very unflattering and I truly believe in feeling as good as you can during pregnancy. It effects your mood and your baby. Added to all of this and contrary to what you may think, you can get a lot of use out of your maternity clothes. Firstly, you wear them far more often and over and over than anything in your non-maternity wardrobe and you need them afterwards before you get back to your pre-baby weight. So buy ones you love and make you feel good in the budget you have.
4. What is your favorite part of designing & producing maternity apparel?
Happy customers! I love it when a design finally hits the floor and makes someone feel so special and comfortable in their new bodies.
5. In addition to your business, you are also a mom of four! How do you balance your career with being a mother?
It’s not easy and I don’t want to lie to you, I struggle everyday with this balance we all seem so obsessed with these days. There isn’t a lot of balance for me right now. It is all work or all kids and not much in between but I am okay with that. I see life in stages and this stage is all about the kids and building my business. I think this gives me the stamina and the excitement to keep going.
6. What do you wish you knew before you became a mother that you now know?
The things you stress about so much at he beginning are not the things that are going to define the health and happiness of your children – no matter what the very judgemental onlookers can say!! I wish I had had more confidence in my choices early on to enjoy all of those moments instead of worrying so much!
7. What are some of your pregnancy & newborn must-haves?
Give me some Aden and Anais swaddle clothes, some Belly Butter by Fairhaven, a BabyBjorn ONE Carrier, some Medela microwave steam sterilizing bags and EVERY item for my Rosie Pope baby layette collection and I am ready to go. I’m pretty low maintenance in the gear department – less is more for me!
8. Favorite toddler & kids’ brands?
Rosie Pope Baby! I also love Rikshaw Design, Hanna Anderson, Mini Boden, Tutu de Monde, Oscar de la Renta kids for very very special occasions, and Mini Melissa.
9. Has your style changed at all since becoming a mom?
My clothes involve less dry cleaning because there is far too much spit up for that and I probably wear less skirts…too much squatting down to play trains!
10. For moms (or any women, really) starting their own businesses, what advice would give?
It’s not easy and it won’t happen as quick as you think it will. You will make mistakes but the trick is to admit them, identify them and change course. It is also one of the most amazing things you can ever do, when you love what you do. If you have guts, and you need guts, you can be brilliant.
11. You’re also a published author, TV regular, & founder of MomPrep. Are there any upcoming projects in the works?
So many ;) Today though, a big focus of mine is Rosie Pope Baby (layette – 2 years old). I launched the line in February and it has been received with such success that I am expanding the line in depth and price point for January. I am so excited to make it available to as many beautiful cuddly babies as possible!
Tags Interviews, Maternity Clothing, Pregnancy
Category Interviews, Maternity Clothing, Pregnancy